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Director of Product
JR286
Torrance, CA
Jun 2016 - Present (7 years 11 months)
Product Director for Hurley, Fox Racing, Walls Outdoor Goods, Vertra Premium Sunscreen, Velocity
• Direct, design, guide & influence the teams in order to create innovative and trend right products that support brand directives.
• Establish design objectives and design/direct the full design lifecycle each season
• Collaborate with cross-functional peers to translate brand vision into product strategies that achieve sales and gross margin plans.
• Provide positive leadership, creative problem solving and development to achieve bench strength and ensure succession planning.
• Communicate design vision and stories to internal and external audiences informally and at a high level as necessary
• Provide management of outside resources including budget allocation and keeping in line with budget expectations.
• Create internal graphic request processes and implement a shared graphics and trims library.
• Collaborate with Product/Marketing teams to create the vision and direction for the seasonal product catalogs with marketing.
• Assist product teams in creating impactful presentations for seasonal sales & marketing meetings.
• Manage all seasonal direction and approvals
• International travel for factory development/production
• Successfully produced lines for Walmart-First glove manufacturer to take over wall space from Wells Lamont in 50 years.
* Formulation of all sunscreen products brought to market for Vertra
* Managed testing protocols/procedures for the FDA for all products made for Vertra
• Globally launched Vertra into the Japanese and EU market
• Brought 9 FDA approved sunscreens to market in a calendar year
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Design Director
Freelance VUORI
2014 - 2015 (1 year)
- Launched this new line from inception to completion
• Designed and managed entire Women’s and Men’s cut and sew line, t-shirt line and accessories (including original art by me)
• Dealt with all contractors/vendors (whether domestic or offshore) involved with the line, from prototyping to production, all labeling, packaging, shipping & fabric was developed by me
• Constructed and developed entire catalog, line lists, matrix’s & all technical drawings
• Attended and ran fittings, communicated with factories for developmental and production notes/revisions
• Lead the trend and color direction for each season
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Senior Designer/Head Design
ADIDAS & Body Glove
May 2006 - Dec 2014 (8 years 7 months)
AGRON INC- Adidas AMERICA/BODYGLOVE Senior Designer/Head Design
• Ran entire inline program for Adidas Headwear /Headbands /Underwear /Boardshorts
• Head of design for Body Glove program
• Created original art for all the above as well as labels/packaging and ads
• Launched Adidas Women’s Underwear program and head up the category. Attended fittings, built specs, built repeat prints
• Lead Adidas Boardshort line for Women’s and Men’s, attended fittings, researched fabrics, built professional specs for overseas production
• Drive quarterly presentations on all market travel reports, competitor analysis, design trends and design reviews to insure that seasonal design direction pairs with business objectives
• International travel to our factories overseas as well as international shopping and trade shows
• Present professional reports on trending and trade shows as well as my shopping finds to lead the direction for the season
• Extensive research for technical fabrics and treatment’s for my category’s
• Designer for the fledgling Neo Sock line (much the same as Stance Socks) with all original art
• Designed specifically for Adidas Signature Athlete lines, including Derrick Rose, Damian Lillard, John Wall, RG3 and David Beckham
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Senior Designer
ROXY/QUIKSILVER.
Oct 2005 - May 2006 (7 months)
• Responsible for the design of the Roxy Accessory line. Between 60-80 styles each season, including luggage, backpacks, bags, messengers, packaging, gifts, home items, hats, wallets etc..
• Responsible for the completion of all tech packs for product to get manufactured
• Researched all fabric, labels & sewing construction for every spec package for every piece
• Provided technical drawings of items construction for the contractors to sew each piece world wide
• Worked with merchandising to get costing break downs and margin percentage’s for each of my styles, developing a product that fits into our price point and suits our standard
• Up to Pre -production, reviewed quality of item and amending any construction issues
• Overseas and domestic travel
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Product Manager/ Design-Junior's/Men's Special Make Up's and Accessories / Web PDM Administrator
HURLEY INT.
Apr 2002 - Oct 2005 (3 years 6 months)
• Responsible for the development and design of the exclusive product (smu’s) in the Juniors & Men’s cut & sew line as well as the Hurley in line Accessory product.
• Trending and designing ahead of the market, 150-250 styles a season
• Responsible for the implementation of the Gerber Web PDM system as well as being the Web Administrator for Hurley International
• Researched all fabric, labels & sewing construction for every spec package for every garment
• Provided technical drawings of garment construction for the contractors to sew each garment world wide
• Ran garment fittings for proto types and samples
• Worked with production to get costing break downs and margin percentage’s for each of my styles, developing a product that fits into our price point and suits our standard
• Through production, reviewed quality of garment and amending any construction issues
• Overseas and domestic travel
• Was a part in creating the Hurley Vendor Manual for packaging
• Daily communication with offshore and domestic vendors.
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Professional Work
Balmain, Dior, Hanae Mori, St. John, FIDM
2000 - 2005 (5 years)
Consulting for Fashion Shows in LA: Pierre Balmain, Christian Dior, Hanae Mori, FIDM Academy Awards Show, FIDM Fashion Show, St. John Knits etc…
Wardrobe Designer: “American Gun”, “In Gods Hands”, AFI film student movies
West coast director: Fashionsnoops.com
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Design Director
ENGLAND CLOTHING
Sep 2001 - Apr 2002 (7 months)
• Designed and managed entire Men’s cut and sew line, t-shirt line, accessories & P.O.P.
• Dealt with all contractors (whether domestic or offshore) involved with the line, from prototyping to production, all labeling, packaging, shipping & fabric was developed by me
• Ran quality control for domestic & offshore production
• Constructed and developed entire CAD print out catalog, line lists, matrix’s & all technical drawings
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Designer
LOST ENTERPRISES
Jan 2001 - Nov 2001 (10 months)
• Assisted is the design of the Men’s cut and sew line
• In charge of developing all proto-types and the entire sample line
• Developed the entire Men’s & Junior’s line lists & catalogs
• Dealt closely with the Reps for P.O.P placement, sample shipping and did walkthroughs with our high profile clientele
• Completing all production matrix’s for Men’s cut and sew in Filemaker
• Was directly responsible for all new denim washes and procedures involving washes of any type
• Meeting with new contractors to source out new and on trend fabrics & labeling