Holly Brown

· Write white papers and resource guides for Social123, a B2B marketing firm.
· Research and create health guides for Healthy Human (healthyhumanlife.com).
· Develop content and manage special orders for Steven Shell Living, London born furniture supplier.
· SEO consultant and writer for Charleston Rental Properties.

• Developed unique content for 50+ clients, improving online authority and Google rankings.
• Utilized keyword research, cutting-edge analytics and traffic analysis to minimize cost-per-click.
• Hired, managed, and paid writers; scheduled blog posts for all clients.
• Executed social media outreach and fostered relationships with industry experts for link opportunities.
• Promoted from Content Manager to Director of Content.

• Named products and developed descriptions for women's clothing, jewelry, and accessories.
• Proofed the site for errors and created content for marketing lookbooks and email campaigns.

• Oversaw all creative including email, homepage, specialty programs, SEO, promos, and social.
• Wrote product copy, press releases, and issued copy for RueLaLa venture.
• Created language guidelines and implemented rebrand copy structure.
• Established customer segmentation and defined personas based on Omniture analytics and Responsys marketing.
• Developed social media outreach events for celebrity campaigns, including: CR7 and FRIGO.
• Helped conceptualize the social content calendar and execute social strategy.

• Developed thorough product descriptions and designer bios for merchandise.
• Communicated with production and buyers regarding spring and fall launch.
• Contributed to cashmere catalog and expedited priority brands by deadline.
• Updated and completed brand profiles, edited site for errors, and maintained accurate web copy.
• Assisted with launch of flash sale site, Belle & Clive.

• Wrote designer brand copy during holiday season.

• Wrote product copy for e-tailer featured in Cosmo, Seventeen, Lucky, Self, O, Redbook, and Glamour.
• Contributed blog articles, including music, fashion, and travel pieces.
• Managed international customer transactions, refunds, exchanges, and processed claims.
• Monitored vendor reorders and shipments and assisted buyers with magazine samples.

• Researched and wrote articles regarding the most efficient new technology for business travel.
• Interviewed professionals, fact checked, organized contributing writer and photographer bios.
• Wrote thumbnails regarding the history of Success Magazine and covered vacation getaways.

• Responsible for office management at San Francisco headquarters during market hours.
• Advised international and local clients on press release coverage, outlet options, and cost.
• Formatted SEC-regulatory press releases for dissemination to worldwide media.
• Ensured efficient and accurate handling of sensitive copy under extremely tight deadlines.
• Monitored and prioritized incoming press releases and earnings.