Heidi Falter

• Manages all communications and marketing: strategic message, development, brand, digital & print design, press outreach and materials, and social media.
• Project manager, graphic designer and editor for several publications.
• Content and web manager for the agency including the monitoring of the web with Google
Analytics and SEO.
• Designs all materials for the agency.
• Plans and executes annual Chimes Gala and other fundraising efforts.
• Organizes and maintains Chimes Store.
• Orders promotional and give away products.

• Develops, organizes and executes marketing events/programs for Yelp Baltimore.
• Co-manages Twitter and Facebook page for daily post and sponsorships.
• Writes and researches for the Baltimore community manager.
• Attends festivals and other events in order to inform people of the Yelp brand.
• Manages Yelp marketing campaign for local business owners.

• Created publication proceedings in digital format using CSS and HTML.
• Worked with authors to create a more productive time line to receive, edit and publish papers.
• Improved work flow by making a manual for meeting proceeding production.
• Managed all design and marketing for CPAIC and JANNAF
• Published classified pub by marking papers correctly, paginating, and creating the document.
• Worked on-site at meetings in different locations in the United States.

• Translated subject matter into concrete designs for advertisements.
• Developed designs including layout, color selection and/or illustrations for marketing collateral and other design projects for the East Coast’s largest shopping publication.
• Monitored various phases of the production process such as checking proofs and created art work to keep on file for clients
• Accomplished weekly goals while on a tight deadline.