Heather Moore

- Develop concepts and manage all stages of design from concept to customer.
- Lead a team of 6 through a company re-branding process which increased category
sales by $10M, a 10.6% increase from previous seasons.
- Mentor design team on elevating the product along with teaching them the importance
of maintaining low ticket prices and increasing gross profit margins.
- Partner with directors and VPs to set seasonal design direction.
- Analyze global market, runway trends, Innovation and consumer mindset.
- Develop and track a design schedule to ensure alignment with the development calendar.
- Navigate and prioritize extensive workload for multiple seasons at one given time.
- Strong understanding of design, development, costing and production.
- Build thorough tech-packs and communicate with overseas vendors.
- Create and communicate visual presentations. Strong understanding of the art of story
telling throughout the design process.

- Founder and Lead Designer of the Brand.
- Responsible for sourcing domestic fabrics, trims and materials.
- Locating and collaborating with domestic factories for production runs, fittings, and proto-types.

- Create Mood boards for seasonal direction, conceptual ideas, and color.
- Design Key Pieces while following the brands key directives and vision.
- Provide detailed technical packages for domestic and offshore factories.
- Advise on sourcing for fabrics and trims to achieve high margins.

Clients include:
Banana Republic Outlet
Asic's
Youngone
Baubax

- Responsible for creating global color palettes, interpreting future trends and establishing print directions
that can be applied and filtered through the Brand DNA.
- Create storyboards for current and upcoming collections.
- Implemented a good, better, best design approach to balance key volume drivers and pinnacle pieces.
- Familiar with designing into price points to maximize margins while maintaining quality and design intent.
- Strong Understanding of fabric construction and technical finishes. Able to create clear technical packages
and trim/material developments.
- Shop domestic and international markets for trend and competitor analysis. Attend industry trade-shows
such as OR, ISPO, SIA and Agenda.

- Design complete collections of Activity inspired products for the Freeride, Modern Alpine and Baselayer
categories.
- Create detailed line sheet for technical sketched and for offshore factory use.
- Manage lab dips, fabric construction comments and approvals.

-Design complete collections of Activity inspired products for the Freeride, Modern Alpine and Baselayer
categories.
- Create detailed line sheet for technical sketched and for offshore factory use.
- Manage lab dips, fabric construction comments and approvals.

- Responsible for email correspondence with suppliers, the material department, and the VFA office
for the routine lab dipping of corporate colors for Outerwear, Sportswear, and Youth divisions.
- Assisted color analyst in the processing and viewing of lab dips and bulk submits. Responsible for insuring
that colors are processed on time with accordance to the production calendar.

Produced detailed renderings for the 2007 collection. Coordinated the fabric and trim sourcing with the
designers. Compiled detailed spec packages for the design team. Attended go-sees, fittings and assisted
in backstage dressing for the Spring 2007 Fashion Week.