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Graphic Designer/Art Director/Illustrator

Heather Parke

Pocatello, ID
Available Now
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  • About
  • About

    I have 30+ years experience as a Graphic Designer, Art Director and Illustrator encompassing the whole of the design field. I relish a challenging and complex project, and approach a design problem from numerous angles. I am flexible—whether working independently or collaboratively, and have no fear of deadlines. I'm enamored with the ever changing technology in this field and aspire to keep learning. My work demonstrates my strengths: strong typographical skills and thoughtful design, ability to meet any clients budget with creative solutions and proficient knowledge of Adobe software.

  • Education
    • Bachelor of Science Commercial Art, emphasis Graphic Design
      Utah State University
  • Experience
    • Graphic Designer/Art Director/Illustrator
      Heather Parke Design
      Pocatello, ID
      Feb 1989 - Present (37 years)
      Design and Illustration for: Blumhoff Design/Delta Lithography (California), Roger Black (New York), Boise River Festival (Idaho) Cooking by the Book (New York), EWVIDCO (New York), Harper Collins (New York), Industrial Technology Assistance Corporation (New York), Jordan Global Luxury (Florida), Planned Parenthood Federation of America, Inc. (New York), ReUse Alliance (New York), Scholastic Inc. (New York), South Brooklyn Industrial Development Corporation (New York), Standard Motor Products (New York), tvguide.com (New York), Utah State University’s Management Institute (Utah), Utah State University‘s Department of Natural Resources (Utah), and The Wild Places (New York).
    • Associate Art Director
      TV Guide Magazine LLC
      New York, NY
      Oct 1999 - Oct 2013 (14 years)
      ◆ Work collaboratively with editors and photo editors
      ◆ Select art, conceptualize design and typography for editorial features and columns of weekly magazine
      ◆ Oversee assistant and freelance designers, delegate work load
      ◆ Assign and direct illustrators
      ◆ Liaise between art and production departments solving any pre-press issues
      ◆ Provide adept technical knowledge of graphics software: Adobe InDesign, Illustrator and Photoshop
    • Art Director
      Paradigm Associated Labels
      New York, NY
      Jul 1997 - Oct 1999 (2 years 3 months)
      ◆ Guide projects from concept through design to production of in-house art department for conglomeration of five independent music labels
      ◆ Work closely with recording artists along with company presidents, senior, and marketing staff, in the branding and packaging of CD's—including all collateral materials, advertising, merchandising, apparel, posters, etc
      ◆ Hire and direct illustrators, photographers, and freelance designers, and also coordinate with outside venders and printers to meet time and budgetary constraints
    • Art Director
      Neuwirth & Associates
      New York, NY
      Jun 1993 - Jun 1997 (4 years)
      ◆ Supervise staff on all projects from concept through execution, plus act as the principal designer for various assignments in a fast paced studio environment
      ◆ Liaise with clients, outside vendors, illustrators and photographers
      ◆ Design book covers and interiors, catalogs, multimedia packaging, corporate identity, advertising (including point of purchase), for clients: McGraw-Hill, Facts on File, St. Martin's Press, Penguin/Viking, Scholastic Inc., Marlowe & Company/Thunder's Mouth Press, Fromm International, and Soho Press
    • Assistant Art Director
      Resident Publications
      New York, NY
      Aug 1991 - Jun 1993 (1 year 10 months)
      ◆ Spearhead editorial design and production for two of four Manhattan community newspapers
      ◆ Produce in-house advertising; interact with advertising staff and their clients
      ◆ Branding for special sections, as well as design and produce supplementary magazines under the Resident Publications publishing umbrella
  • Awards

    Society of Publication Designers Merit award 2005 as part of the TV Guide Magazine redesign team

  • Industries
    • Advertising
    • Entertainment
    • Non-Profit
    • POP / Visual Merchandising
    • Publishing
  • Skills
    • Art Direction
    • Graphic Design
    • Illustration
    • Illustrator
    • InDesign
    • Photoshop
  • Elsewhere on the Web
    • n
    • k
  • On Coroflot
    @heatherparke_portfolio, member since 2012
    • Following 1
    • Followers 5
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