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Betty Rides - Website - Hypothetical campaign for an eco friendly, all women's snowboard company.

Custom illustration and design by Betsy Widmark.
Betty Rides - Website
Betty Rides - Website
Betty Rides - Website
Betty Rides - Website
Betty Rides - CD Cover
HiHo Silver Packaging (1) - Packaging and Identity Design for HiHo Silver, a Horse Grooming line created for Absorbine.

Click 'View Original File' to see full size.
HiHo Silver Packaging (2) - Packaging and Identity Design for HiHo Silver, a Horse Grooming line created for Absorbine.

Click 'View Original File' to see full size.
HiHo Silver Packaging (3)
Sara Lee Annual Report (Cover) - Hypothetical annual report done for Sara Lee.

Concept: Community and service. Caring for family.

Design, illustration, and photography by Betsy Widmark.
Custom illustration, linoleum prints.
Custom photography.
Sara Lee Annual Report - Hypothetical annual report done for Sara Lee.

Concept: Community and service. Caring for family.

Design, illustration, and photography by Betsy Widmark.
Custom illustration, linoleum prints.
Custom photography.
Sara Lee Annual Report - Hypothetical annual report done for Sara Lee.

Concept: Community and service. Caring for family.

Design, illustration, and photography by Betsy Widmark.
Custom illustration, linoleum prints.
Custom photography.
Sara Lee Annual Report (Half Sheet) - Hypothetical annual report done for Sara Lee.

Concept: Community and service. Caring for family.

Design, illustration, and photography by Betsy Widmark.
Custom illustration, linoleum prints.
Custom photography.
Sara Lee Annual Report - Hypothetical annual report done for Sara Lee.

Concept: Community and service. Caring for family.

Design, illustration, and photography by Betsy Widmark.
Custom illustration, linoleum prints.
Custom photography.
Sara Lee Annual Report - Hypothetical annual report done for Sara Lee.

Concept: Community and service. Caring for family.

Design, illustration, and photography by Betsy Widmark.
Custom illustration, linoleum prints.
Custom photography.
Sara Lee Annual Report - Hypothetical annual report done for Sara Lee.

Concept: Community and service. Caring for family.

Design, illustration, and photography by Betsy Widmark.
Custom illustration, linoleum prints.
Custom photography.
Long Walk Poster (Front) - Click 'View Original File' to see full size.
Long Walk Poster (Back)
Cassie Dossier - Custom Dossie created as a "get to know you" project.

Paintings by Cassie Kehl.
Design, writing, and illustration by Betsy Widmark.
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Design Projects

Betty Rides - Identity, website design and various print materials focusing on the woman snowboarder.

HiHo Silver - Grooming products for the posh pony. A series of packaging targeting equestrians who frequently show their horses and need them looking their best. Integrates custom typography and classic equestrian themes.

Sara Lee - Annual Report design focusing on family and community. Original linoleum print illustrations depict the circle of community from a single family to the entire world.

Interactive Quality - Healthcare systems

Air Music - Poster depicting the typographic representation of a piece of music composed by Ned Rorem.

The Long Walk - Graphic poster based on the novel by

Heavens 2 Betsy Design

Betsy Widmark Holt
Graphic Designer Sachse, TX