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About
Howdy. I'm Betsy, a creative that thrives on a good design challenge. My passion is building beautiful, successful brands that are simple, powerful and stand out. I specialize in print design, logo design, branding, web design, and illustration. I love the creative process of taking a black and white idea and transforming it into a meticulously and beautifully executed piece of art.
Graduate of University of North Texas, May 2009 | BFA Communication Design; Minor: English, Creative Writing
Have experience working through design problems starting with written research, thumbnail sketches, full sized layouts, color variation and final comps for identity systems, publications, posters, websites, web related designs and advertisements.
Proficient: Adobe Illustrator, Photoshop, InDesign, Lightroom, Fireworks, Microsoft Office Suite, Dreamweaver.
Working knowledge: Adobe After Effects, Tower, HTML, CSS. -
Education
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BFA Communication Design DesignUniversity of North Texas2004 - 2009
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Experience
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PresidentVASep 2022 - Present (5 months)AN EXTRAORDINARILY STRATEGIC, REMARKABLY CREATIVE AGENCY FOR HIGHLY-ENTERPRISING BUSINESSES: We've created a better kind of creative agency. We are a rare breed of creative unicorns and we have the top-shelf skills to prove it. We are a cunning, multidisciplinary creative team hell-bent on helping businesses thrive. We aren’t afraid of a creative challenge, we work best when we’re collaborating and want to build lasting relationships with our clients for continued success.
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FounderTXJun 2014 - Present (8 years 8 months)I create bespoke brands and streamlined marketing for small businesses.
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Graphic DesignerSpringfield, ILJul 2009 - Jun 2014 (4 years 11 months)In-house, do-it-all graphic designer and branding specialist. Single handedly built their in-house brand from the ground up taking it from a primarily print based brand to a powerful online presence.
Experience sketching concepts and taking them to final finished online or print pieces. Work directly & efficiently with printers, vendors and contractors to get the job done. Oversee/manage all print productions from original concept to finished printed product. Illustration experience through creation of infographics and icons as well as other supporting graphics for web.
Self taught in HTML and CSS simple web coding/development and CMS applications such as Drupal and Wordpress. Over see brand compliance for all web/online instances.
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Awards
Work shown in UNT end of semester show. Fall 2006, Spring 2007 and Fall 2007.
Deans list 2006, 2007. 2008.
Won a logo competition for the 2007 Art Wear fashion show at the University of North Texas
Had a logo selected among thousands to be published in Logo Lounge Book 2012
Received HOT ONE 2012 award from Professional Photographer magazine for mojo.thejoyofmarketing.com website. The site was an online marketing education webinar directed towards photographers. It is no longer active. -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@heavenstobetsy, member since 2008
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Following 5
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Followers 7
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