North American Marketing Director at Nikwax

Heidi Dale Allen

Seattle, WA

Follow
Contact
Save to list

About

Hello!

I am a creative professional residing in Seattle. I have a passion for creating; whether it be physical or digital. Currently I am working in marketing, but I have a couple independent design businesses on the side to keep me sane.

In addition to design, I love the outdoors. I am an avid rock climber, kayaker, and snowboarder. I also love cartoons! Ever since I could read I have been engrossed in comics and graphic novels.

Thank you for checking in. Let me know if you have any questions, or if you need any creative assistance in your life.

~Heidi
Education
- BS Industrial Design
  
  Virginia Polytechnic Institute and State University
  
  2002 - 2006
Experience
- Founder
  
  Probos Creative
  
  2011 - Present (15 years)
  
  Everyone has amazing and creative ideas.
  Probos Creative brings your ideas to life.
- North American Marketing Director & Graphic Designer
  
  Nikwax
  
  Jan 2009 - Present (17 years 6 months)
  
  Manage and execute all strategic, operational, and budgetary functions for the marketing department. Drive and complete all marketing campaigns and supporting creative.
  Design and prototype displays, packaging, and tradeshow solutions.
  Design and direct all print and online advertising.
  Coordinate with sales department on key account success plans
  Coordinate outside vendors to achieve project goals.
  Collaborate with global marketing team to assure unified message.
  Direct global visual branding.
- Marketing Coordinator
  
  Nikwax N.A.
  
  Jan 2009 - Aug 2011 (2 years 7 months)
  
  Coordinated marketing and messaging campaigns. Designed and planned all print collateral and advertising campaigns. Designed and implemented new POS fixtures. Planned and attended marketing events. Managed and established new retail training programs. Led social media initiative.
- Retail Specialist & Graphic Designer
  
  Outdoor Research Retail Store
  
  2009 - 2010 (1 year)
Awards

Best of Booth Award: Eco, Outdoor Retailer Show, summer 2011

Graduated first in class: Industrial Design 2006

Deans List: Virginia Tech, Fall 2002 – Spring 2006

Class Book Award 2005: Outstanding Junior in Industrial Design
Skills
Elsewhere on the Web
- n
- k
- k
On Coroflot

@heididaleallen, member since 2012

Heidi Dale Allen

Furniture & Lighting Designer

Graphic Designer & Content Creator