Copywriter & Damn Good Baker

Helene Rosenthal

New York, NY

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About

Likes: coffee, mild criticism and travel.

Dislikes: leftover snow and coed bathrooms.
Education
- Advertising/ Creative Bootcamp
  
  AWARD School Sydney, Australia
  
  1987 - 1988
- Bachelor of Arts English
  
  Boston University
  
  1980 - 1984
Experience
- Founder, Creative Director
  
  the Fix
  
  New York, NY
  
  Oct 2014 - Present (11 years 8 months)
  
  Created and launched the Fix---an entirely new way to snack.
  Designed and executed packaging, branding and social media for the brand.
- Digital Marketing Creative/Motivator/Inspirer
  
  HR Dot Com
  
  New York, NY
  
  Mar 2014 - Present (12 years 3 months)
  
  Engage start-ups with online (i.e. free) resources to market themselves. Create branded content for digital space including e brochures and youtube videos.
- Greeting Card Designer/Writer
  
  Recycled Paper Greetings
  
  2010 - Present (16 years)
  
  greeting cards with an edge. everything from happy birthday to happy divorce to oops, you're broke...me too. all cards written and designed by me.
- Director and Writer
  
  The Home Show
  
  2002 - 2012 (10 years)
  
  Responsible for the development and emerging confidence of two young minds, one trusty mutt and one crossword-loving-tennis-playing-Red-Sox- fan. Chief motivator, operating officer and pimple buster. Received high-fives and hearty back slapping for a variety of writing assignments ranging from high school PDA to Shakespeare's Hamlet.
- Senior Copywriter
  
  Ogilvy & Mather
  
  1996 - 2002 (6 years)
  
  Accounts included Kodak, HBO, Lifetime Television, Barbie, Jaguar, Helene Curtis, Pepsi International, NYNEX, Hershey's, Miller Beer, American Express, Surf Laundry Detergent and myriad new business pitches.
- Senior Copywriter
  
  TBWA Chiat Day
  
  1993 - 1996 (3 years)
  
  Patron Tequila, Woolite, Bloomingdale's, Nivea, People's Bank, and Evian.
- Creative Director
  
  Brand X Advertising
  
  1989 - 1996 (7 years)
  
  This was an after hours ad agency i co-founded. Accounts included Blades, a New York City Rollerblade rental store, Homeboy Soda, Used Car Diagnostic Center, Roma Furniture, Natori Lingerie and Bikini Magazine.
- Copywriter
  
  Bozell Jacobs
  
  1990 - 1993 (3 years)
  
  Accounts included: Marithe & Francois Girbaud jeans, Natori Lingerie, Six Flags Great Adventure, Merrill Lynch, AIG and Minolta Business Equipment.
- Freelance Creative
  
  Forbes, Macfie & Hanson
  
  Sydney, Australia
  
  1988 - 1989 (1 year)
  
  Kleenex Huggies, Petite Liqueur and Australian Guarantee Corp.
- Freelance Creative
  
  MOJO MDA PTA. LTD.
  
  Melbourne, Australia
  
  1987 - 1988 (1 year)
  
  Australian Wool, Windsor Hotel and the Australian opening of the musical, 'Cats'.
Awards

One Show, Art Directors, Andy Award, Addy Award, Lurzer's Archive.
Skills
Elsewhere on the Web
- n
On Coroflot

@helenerosenthal, member since 2014
- Following 3
- Followers 1

Helene Rosenthal

Industrial Design Project Manager (Fractional / Part-Time)

Sr. Industrial Designer