Adam Lorber

Creative direction provided for the building and development of Mantra and Victory Extracts, up-and-coming wellness companies, bringing to market organic and natural tinctures, gummies, drink shots and other products aimed at helping reduce everyday anxiety and stress.

Serves as second-in-command on an in-house team of four, leading and managing a designer, traffic manager, freelancers, external agencies, photographers, printers and vendors.

Responsible for the design and direction of internal and external needs, from concept to completion in print and web medias. Work includes designing extensive event materials and signage for our high profile award shows, key art for our member programs, events and special projects, and branding and collateral for our various in-house departments. Oversees and designs magazine ads for People, The Hollywood Reporter, and Variety, and logos/identities for various initiatives and programs.

Implemented a design request system, built to manage company-wide print and digital projects, originally created using the JotForm platform and later rebuilt using Typeform.

Oversees the design and creative direction for projects including advertisements, brochures, collateral, and static and animated banner ads. Redesigned and launched a 35+ page corporate website using the Squarespace platform in 2019.

Art direction provided for the building and development of Olio Italian – an upscale restaurant in Cincinnati, Ohio and Envision Cinemas – a luxury movie theater chain. Work included designing the logos and branding systems, along with providing expertise on uniforms, signage, and interior design.

Helped produce large scale movie key art, posters and DVD packaging for some of Hollywood's biggest feature film releases as well as for classic films and TV shows.

Responsible for the design and direction of weekly newspaper layout, numerous advertisements, in-house collateral, sales material, supplemental inserts, and new sections for this fast-growing publication. Worked directly with the publisher and editor and managed a designer. Promoted to art director after six months.