Herbert Rosales

As a Visual Management Compliance Technician at Tesla, I focus on creating and implementing standardized visual systems that enhance safety, organization, and workflow efficiency in production environments. I collaborate closely with Safety, UX Design, and Engineering teams to ensure that all visual solutions are clear, compliant, and effective. Drawing on my background in UX, graphic design, web design, and mechanical drafting, I develop user-friendly visual tools that help create a streamlined, high-performing workplace.As a Visual Management Compliance Technician at Tesla, I focus on creating and implementing standardized visual systems that enhance safety, organization, and workflow efficiency in production environments. I collaborate closely with Safety, UX Design, and Engineering teams to ensure that all visual solutions are clear, compliant, and effective. Drawing on my background in UX, graphic design, web design, and mechanical drafting, I develop user-friendly visual tools that help create a streamlined, high-performing workplace.

Total Industries (formerly known as Toyota Material Handling - Northern California Company).

As a Senior Creative Designer, my principal role is to actively support the Sales and Marketing Department in developing a cohesive and impactful branding strategy across the company’s five business units. I oversee all aspects of branding for each unit, including the creation of compelling marketing materials, website redesigns, vehicle graphics, and signage. Leveraging my expertise in graphic design, mechanical drafting, website design, and 3D modeling, I consistently deliver high-quality, visually engaging solutions that strengthen brand identity and market presence.

My responsibilities include designing signage for all locations, producing materials for trade shows, assisting with website updates, developing email marketing campaigns, and designing training certificates. I also manage internal communications through digital signage for all business units and prepare presentations to support organizational objectives. In addition, I lead the design and implementation of fleet graphics, ensuring consistency and alignment with corporate standards.

I also create technical drawings and documentation for artwork to maintain accuracy and adherence to company specifications. Beyond creative design, I contribute to operational excellence by developing Lean Management 5S presentations, designing work order forms, and producing safety signage that promotes a safe and efficient workplace.

I provided assistance to the marketing manager in developing the company's websites and online advertisements. My responsibilities included designing and maintaining websites, developing online ads and printed marketing materials, and designing product packaging such as ice cream containers and label design. I handled everything from conceptual design and 3D mockups to final design and pre-press print file creation. Additionally, I assisted with the business operations by conducting research on potential suppliers and procuring necessary materials.

• Brand identity design
• POP displays designer (packaging design).
- Technical drawing
- Graphic design
- 3D modeling to rendering
- Artwork preflighting for print
• Proposal and sell sheet design layout
• Seasonal product catalog design layout
• Poster, closeout flyer and business card designs
• Product label design
• Product hang tag design
• Email marketing designer and developer.
- Build custom template for specific marketing campaign

• Membrane Switch Production Engineering.
- Cost estimate (Evaluate technical drawing and schematic diagram prior to cost estimating).
- Determine correct assembling process.
- Production scheduling.
- Create mock up to check fit and function of the key pad.
- Convert schematic diagram to membrane switch layout.
- Convert GUI (panel overlay) technical drawing to printable art file.
- SRD and embossing tool designs.
- Create membrane switch assembling instructions.
- Assembling jig design.

• Supported business operation by researching suppliers and purchasing materials. Oversaw Membrane Switch assembly department.

• RND team member (Research and develop ways to integrate existing and new technology to membrane switch. Such as GlidePoint® Touchpad and backlit Electroluminescent ink).
• Medical device packaging design and prototyping.
• Custom conversion design and unique material to product fabrication techniques.