Hetal Rathod

Serve as design resource in collaboration with UX architects, copywriters, product managers, developers, merchandisers & marketers on enhancement strategies to evolve Macy’s customer shopping experience and positively impact sales

Lead design process from concept to completion for all desktop/mobile enhancements and present to senior management in a professional and logical manner

Generate markups of approved designs for offsite development team, while overseeing proper implementation during visual QA process

Contribute to setting standards for working process; streamline routine tasks and create templates for use across Macy’s online designs

Enhancements include, but are not limited to:
Site redesign with new header/footer layout; prominent search with auto-complete functionality; unified search/browse experience through faceted and multi-select functionality; template & style guide creation; vendor specs and guidelines for size charts

Worked in tandem with lead user experience designer, product manager and engineers in strategic redesign of Toys & Games section

Collaborated with art directors, creative directors, writers and marketers to produce all ongoing Web and email promotions — including Sale landing pages — to ensure accurate branding and sale messages

Identified techniques for routine designs and converted them into automated Photoshop templates; vastly improved content accuracy and team efficiency for data entry

Worked with a high attention to detail while managing multiple projects in a deadline-driven environment

Developed wireframes to deliver logical information models, user flows and sitemaps

Converted wireframes into clickable prototypes as a cost-friendly and effective delivery method to foster client understanding

Used web standards and best practice methods to design website interface, email blasts and online advertisements within client objectives and branding specifications

Produced vast quantities of new client pitch books/online presentations, including designs for T-shirts, banners, postcards and other print collateral

Clients include, but are not limited to:
Diageo, Nike, Nintendo, SAP, Bayer