Oct 2013 - Present (7 years 11 months)
As a Creative Director and designer my goal to discover that next great idea, make beautiful visuals that identify the brand, and have a message that is relevant and that people gravitate toward. To be setting the trends instead of following them. Also, demonstrate ability to show creative brilliance and the ability to deliver on it via a great understanding of the audience we’re addressing as well as the drive to get things done.
As the Creative Director I'm Responsible for the creative strategies and direction of advertising, marketing materials and campaigns as well as identity and image of the Eastbay brand. Supervise the work of art directors, copywriters, and designers. Evaluate and ensure the quality of creative content for new-business and client pitches.
Art Director/Bontrager Product Graphics Manager
Trek Bicycle Corporation
Nov 2007 - Oct 2013 (5 years 11 months)
Responsible for managing team working on OEM and aftermarket products from research stage through final production (B2B and B2C).
Managing Design and develop of comprehensive line of highly technical OEM and Aftermarket components and accessories. Interact closely with design and development team along with international manufactures on daily basis to meet aggressive deadlines. Research, Coordinate, Create and Produce entire product graphic lines. Balance multiple projects with overlapping time lines. Oversaw and designed complete new graphic direction for bontrager component brand 2010 - present. Experienced using a vast variety of materials, graphic finishes and coordinating the activities of junior designers and production artists. Work with multiple team members including Engineers, Industrial Designers, Product managers and senior management to create most cohesive product for a best in class brand.
Sr. Graphic Designer
Parts Unliminted Moose Racing
2005 - 2007 (2 years)
Work for multiple brands including Moose Racing, Moose Utility Division, AMS Tires, and Memphis Shades. Responsible for creative direction of print pieces, packaging, apparel line and product graphics. Also responsible for vendor communication, project budgets, directing photo shoots and production work.
2004 - 2005 (1 year)
Working on multiple print jobs for local businesses. Working with in-house screen print shop to create custom business cards,
letter heads, envelopes and promotional material.