Len Hilacion
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About
Born and raised in Los Angeles, California has given me the ability to experience life in a way that may be difficult to comprehend. Born to parents of Puerto-Rican and Hawaiian descent, my nationality transcends different borders. Not simply because of my multi-cultural background, but also because this metropolis that is Los Angeles triggers a continuous transformation of my identity. These transformations for years have given rise to the soul in my designs. It is this passion for design that has given me the drive and desire to pursue a future in the graphic arts profession.
I have worked in several industries over the past 20 years from Entertainment, Apparel to Beauty and Cosmetics. In my current position as an Art Director, I have developed graphics and layouts for product illustrations, company logos, and Internet websites. I have designed, built and maintained web sites, using authoring or scripting languages, content creation tools, management tools, and digital media. Developed briefings, brochures, multimedia presentations, web pages, promotional products, technical illustrations, and computer artwork for usage in products, technical manuals, literature, newsletters and slide shows. -
Education
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Bachelor of Arts Graphic Design / Motion GraphicsCal State University Dominguez Hills2009 - 2011
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Associates Arts Studio ArtEl Camino College2002 - 2006
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Experience
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Contract Designer (Prodege / Pelican / Spin Master)West Hollywood, CAJul 2015 - Present (10 years 11 months)- Create web ready artwork for usage in the creation of advertising and marketing for various clients. Meet weekly with creative team to discuss and formulate monthly projects. Organize daily job orders by priority.
- Create basic designs, drawings, and illustrations for product labels and packaging.
- Assemble, typeset, scan and produce digital camera-ready art or film negatives and printer's proofs.
- Participate in design and production. -
Art Director / Production ArtistTorrance, CAJul 2013 - Jul 2015 (2 years)- Branded and worked based on style guides.
- Bridged the design and production processes in order to deliver flawless output for our clients.
- Built solid understanding of the market and brand dynamics of assigned client projects.
- Created layered files and print and web production ready files.
- Created mock ups.
- Designed engaging content in support of product needs and marketing initiatives.
- Developed creative concepts and implementations that are consistently on target with brand objectives.
- Developed original campaign graphics for special projects and major collateral.
- Edited and formatted images for use on the web, in print, and in digital media.
- Helped conceptualize, design and develop digital and social communications to be utilized across all channels. -
Art Director / Production ArtistCulver City, CAMar 2012 - Mar 2013 (1 year)- Developed high level and/or detailed storyboards, mockups and prototypes to effectively communicate interaction and design ideas.
- Developed original campaign graphics for special projects and major collateral.
- Followed direction of organization and embrace an opportunity to show initiative.
- Helped conceptualize, design and develop digital and social communications to be utilized across all channels. Branded and worked based on style guides.
- Built solid understanding of the market and brand dynamics of assigned client projects.
- Analyzed marketing and user experience challenges and create on-brand design solutions that met measurable business - goals and requirements.
- Bridged the design and production processes in order to deliver flawless output for our clients.
- Created layered files and print and web production ready files.
- Created mock ups. -
Art Director / Production ArtistFilo AmericaCity of Industry, CAMar 2010 - Mar 2012 (2 years)- Used diverse inputs to identify and define exciting new concepts, opportunities, and customer problems.
- Helped conceptualize, design and develop digital and social communications to be utilized across all channels.
- Followed direction of organization and embrace an opportunity to show initiative.
- Edited and formatted images for use on the web, in print, and in digital media.
- Developed original campaign graphics for special projects and major collateral.
- Developed high level and/or detailed storyboards, mockups and prototypes to effectively communicate interaction and design ideas.
- Developed creative concepts and implementations that are consistently on target with brand objectives.
- Designed engaging content in support of product needs and marketing initiatives.
- Created mock ups.
- Created layered files and print and web production ready files.
- Branded and worked based on style guides.
- Analyzed marketing and user experience challenges and create on-brand design solutions that met measurable business goals and requirements.
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Awards
AIGA Emerge Design Competition- Pacific Design Center Hollywood, CA 2010
Think BIG - New York Festivals, NY 2006 -
Affiliations
AIGA 2010
CSUDH Art 2010
IDEAs Art Club 2002-2003 -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@hilacionlen, member since 2014
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Followers 2
