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Senior Designer
Hilary Ford
Brooklyn, NY
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About
Originally from Detroit, I made my way to Brooklyn in 2013 after a 10 year pit stop in Chicago, where I briefly flirted with a sales career before going back to school for design. Since then I’ve worked in production, design, and lead design roles developing brands, multichannel campaigns, websites, events, and everything in-between. Problem solving inspires me; perfectionism drives me. Navigating the capricious relationship between beauty and functionality is what I love most about design. I believe that having a strong point of view and being open-minded are both essential to creativity and success, and that flexibility, sense of humor, and commitment to excellence are the make-or-breakers of any given work day.
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Education
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Associate's of Applied Sciences Graphic DesignThe Illinois Institue of Art-Chicago2008 - 20094.0 GPA
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Bachelor of Arts AdvertisingMichigan State University1997 - 2003
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Experience
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Senior DesignerScott Moe DesignBrooklyn, NYMar 2016 - Present (10 years 3 months)Contract position. Consult and collaborate on all aspects of branding, campaign, and design projects including concept and design development, production, and project management. Develop, select, and present work to clients, and effectively convey creative thinking and design processes to promote understanding and instill value. Bridge communication between creative team, clients, and vendors to manage timelines, deliverables, and budgets. Work closely with clients throughout all project phases to build rapport and grow relationships.
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DesignerFreelanceBrooklyn, NYApr 2013 - Present (13 years 2 months)
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DesignerBig DuckBrooklyn, NYMar 2014 - Feb 2016 (1 year 11 months)Performed as lead designer in client-facing role on campaigns, branding, and website projects. Led creative brainstorms and collaborated with strategists and writers on concept development and implementation. Created and selected work for client presentations, and carried all projects through to completion. Presented creative work and participated in client meetings at every phase, from kickoff to production. Worked with project management to establish timelines, understand budgets, and maximize profitability. Efficiently managed multiple projects and shifting priorities in a deadline-driven environment. Kept creative team informed on industry trends, best practices, and software knowledge.
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DesignerKehoe DesignsChicago, ILApr 2012 - Apr 2013 (1 year)Concepted and designed custom logos, collateral, and graphics for corporate events, social galas, high-end weddings, and bar/bat mitzvahs. Incorporated branding into special events for multiple national and international clients. Created environmental designs using a variety of materials including fabric, vinyl, and plastics. Worked closely with in-house production team to see all projects through execution, from small-scale to large-scale implementation.
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DesignerFreelanceChicago, ILMay 2009 - Mar 2013 (3 years 10 months)Collaborated with clients to evaluate communications goals and strategic solutions. Conceptualized and designed a wide range of materials across print, digital, and environmental applications. Saw all projects through to completion, from concept to final delivery. Coordinated and managed all stages of production, and worked directly with vendors to ensure quality. Worked with clients from various sectors, including fine art, financial services, hospitality, and beyond.
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Design InternJell CreativeChicago, ILJun 2010 - Sep 2010 (3 months)Worked alongside team to produce various deliverables including identity and marketing collateral, templates, point-of-purchase displays, websites, and more. Prepared print-ready mechanical files, and retouched and formatted imagery for print and web. Consistently produced in a deadline-driven environment.
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Sales CounselorRyland HomesChicago, ILFeb 2006 - Mar 2008 (2 years 1 month)Developed and oversaw community marketing strategies. Successfully managed and operated independent community sales office. Educated clients daily on builder, community, and construction information. Effectively bridged communication between management, construction, and mortgage teams in order to keep customers informed on progress, issues and delays, and deadlines throughout construction process. Consistently met and exceeded regional sales goals. Member of the Sales Team of the Year 2006 with sales exceeding $30 million for a single community.
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Skills
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Elsewhere on the Web
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On Coroflot@hilaryford, member since 2013
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