Concepts
Concepts from Hillary A Lichtenstein
concepts

Shows OfficeMax private brand concept ads, as well as copy written to introduce OfficeMax private-label designer desk accessories as a "fairy tale" for the OfficeMax special-edition catalog, An Occupation with Style. Final versions of these stories were cut down to one sentence per article.

officemax workplace contract print ad // designer: jen forrest
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officemax workplace diverse vendor print ad concept // designer: scott swan
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officemax workplace diverse vendor print ad concept // designer: scott swan
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officemax workplace diverse vendor print ad concept // designer: scott swan
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officemax private brand concept ad: Product Evolution // designer: marianna manley
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officemax private brand ad concept: Personal Evolution // designer: marianna manley
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officemax private brand concept ad: It’s the Little Things // designer: marianna manley
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officemax private brand concept ad: Enjoy the View // designer: marianna manley
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Shows concepts written to introduce OfficeMax private-label designer desk accessories as a "fairy tale" for the OfficeMax special-edition catalog, An Occupation with Style. Final versions of these stories were cut down to one sentence per article.
View PDF
officemax private brand concept brochure // designer: joshua peterson
concepts

Shows OfficeMax private brand concept ads, as well as copy written to introduce OfficeMax private-label designer desk accessories as a "fairy tale" for the OfficeMax special-edition catalog, An Occupation with Style. Final versions of these stories were cut down to one sentence per article.

Hillary A Lichtenstein
Senior Copywriter | Mass Personalization Chicago, IL