Hillary A Lichtenstein
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About
I'm a mix of imaginative talents, conceptual versatility + snap-crackle-pop wit:
landing pages, mass p, banner ads, emails, social || product/culture/language trends, naming, brand voice, style guides || direct mail, brochures, catalogs, sell sheets, signage, print ads, campaigns || scripts, editing, proofing || product/promo copy || linkedin + magazine articles. -
Education
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CMN Communications/PhilosophyDePaul University1998 - 2002
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Niles North High School1994 - 1998
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Experience
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Senior CopywriterChicago, ILJan 2022 - Present (1 year 1 month)
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Senior CopywriterChicago, ILJun 2015 - Present (7 years 8 months)• Develop seasonal creative expression/design trend guides for merchants and vendors
• Establish consistent language throughout all seasonal guides
• Update language to create clear, concise and creative copy that's easily absorbed
• Research and develop owned brand product/collection names
• Write fun, unexpected captions appearing on seasonal merchandise -
Senior CopywriterChicago, ILJul 2014 - Jun 2015 (11 months)• Write and edit adaptive online content for desktop, tablet and mobile
• Craft emails, estatements, banners, coupons and modal language
• Create wireframe mock-ups to iterate URL and copy placement
• Follow brand guidelines and copy tone for Balance Rewards loyalty program
• Work closely with UX and development teams to complete projects on time -
Senior Copywriter, Brand StrategyChicago, ILApr 2008 - Jun 2014 (6 years 2 months)• Created branded B2B and B2C DMs, emails, flyers, brochures, newsletters and ads
• Developed headlines for all in-store campaigns (Back To School | Holiday)
• Wrote articles and creative posts for OfficeMax social media
• Developed collection names for furniture and OfficeMax private label brands
• Produced style guides for seasonal retail campaigns and packaging materials
• Collaborated with writers, designers, marketing, packaging, web and SEO teams
• Structured and maintained naming conventions to track brand archives -
CopywriterQuebecor World PremediaAug 2005 - Mar 2008 (2 years 7 months)• Edited and proofread for AP-consistent catalogs and marketing materials
• Wrote 10+ brochures and catalogs while managing 5 new writers
• Produced detailed editorial guides for each of the 12+ catalogs -
Freelance Editor, Scott ForesmanPearson Scott ForesmanJan 2005 - Mar 2005 (2 months)• Reviewed all copy for the Reading Division’s K-6 teaching manuals
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Assistant Editor, Modern Steel Construction MagazineChicago, ILJul 2004 - Nov 2004 (4 months)• Wrote and edited all articles, abstracts and news stories
• Produced a 3,000-word design-build article
• Proofread and edited content for modernsteel.com -
Assistant Editor, Illinois Now! MagazineChicago, ILDec 2003 - Jul 2004 (7 months)• Wrote, edited and proofread editorial features about Illinois travel
• Acted as handling editor for the monthly events section
• Researched, wrote and produced content for enjoyillinois.com -
Freelance Editor, Chicago MagazineChicago, ILApr 2003 - Jun 2003 (2 months)• Researched restaurant openings featured in Chicago Magazine's Morsels column
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Contributing Writer/Editor, Today's Chicago Woman MagazineChicago, ILAug 2002 - Apr 2003 (8 months)• Edited and proofread all copy while training 3+ new writers
• Wrote cover stories, columns, events and special fashion features
• Arranged and organized photo shoots for columns and event calendars -
Freelance Researcher, Diversity MagazineAlloy Media + MarketingMay 2002 - Jun 2002 (1 month)• Analyzed and compiled information for ’02-’03 Diversity Magazine’s Career Development Guide list of top 25 U.S. retailers
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Awards
GD USA
2020 Walgreens Halloween In-Aisle Experience
2020 Walgreens Holiday Photo Mailer
2019 Walgreens Photo Catalog
2019 Walgreens Valentine's Day In-Aisle Experience
2013 Silver Communicator
OfficeMax 2012 TUL Brochure
OfficeMax 2012 TUL Marketing Campaign
OfficeMax 2012 Back To School Campaign
OfficeMax 2012 Diversity Promotion Poster
2011 Hermes Platinum
Jonas Brothers Marketing Campaign (Integrated Marketing Campaign)
2011 Silver Communicator
OfficeMax 2010 Back-To-School (Integrated Marketing Campaign)
2010 Gold Communicator
2009 OfficeMax Office Products Catalog (Print Advertising)
2010 Gold Communicator
OfficeMax—An Occupation with Style (Brochure/Catalog)
2010 Silver Communicator
OfficeMax Cleaning & Breakroom Catalog (Print Advertising)
2010 Award of Distinction Communicator
OfficeMax [IN]PLACE System Ad (Magazine Ad) -
Affiliations
Walgreens Marketing Engagement Committee
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@hillaryalichtenstein, member since 2013
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Following 13
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Followers 17
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