Rachael Lugo

• Provide art direction and marketing automation for a wide range of marketing materials, including email marketing (internal CRM, Hubspot & MailChimp), direct mail, display advertising, web and social media, marketing collateral, and trade show materials
• Effectively communicate marketing needs, initiatives and promotions to internal stakeholders to ensure they meet the needs of the business, are accurate and consistent with the Sun Dental Labs domestic and international brands
• Maintain and grow customer data bases for direct mail and email campaigns by assisting with lead generation
• Maintain weekly reporting for success of internal and external marketing initiatives
• Responsible for marketing budget
• Responsible for all pre and post specifics surrounding SDL attended trade shows (advertising, marketing materials, setup of booth, mass print and email campaigns, staffing, budgeting, etc.)

• Concept and develop all marketing and event materials and e-blasts (Constant Contacts)
• Implement and maintain quality control of brand
• Work with staff to develop more efficient ways to market organization programs & benefits
• Assist with maintaining and updating websites and social media outlets to communicate with customers/clients, board members, chamber members, volunteers and community stakeholders.
• Pre and Post event marketing

• Brand Management (inclusive of outdoor signage, print ads, direct mail, website, social media, e-mail campaigns (internal CRM) photography and TV/radio commercials)
• Coordination and staffing of external and internal events
• Work collaboratively with community partners to increase brand awareness and improve access to care for patients
• Traveled across the USA to recruit medical professionals
• Responsible for continually expanding personal non-profit, marketing, and communications knowledge through training and staying abreast of national, state and local trends, laws, and best practices

• Design and brand management for multiple lines of business
• Creation of landing pages
• Programming of monthly of Flash animations
• Assisted in kick-off meetings for the launch of new design projects
• Collaborated with different departmental staff for the execution and on time delivery of marketing deliverables