Heather Marshall

Provide design services for clients including Boston magazine, the American Society of Law, Medicine & Ethics, Community Counseling of Bristol County, Adams Media, and Lumina Datamatics.

Worked directly with clients to create products primarily for the higher education market. Design projects ranged from user interface design of digital learning tools to the design of printed textbooks and course materials. Hired and directed freelance designers and oversaw the work of a small team of offshore designers. Established workflows and best practices to ensure design expectations were exceeded and on-budget. Recommended pricing and provided samples for all RFP’s with design components. Tracked design department income and costs.

Managed, designed, and Art Directed several custom publications for clients including Hannaford Supermarkets, Fidelity Investments, and OppenheimerFunds. Conceptualized art needs and communicated expectations to freelance artists. Negotiated fees and terms of use. Directed photo shoots with photographers and stylists. Color corrected photos and reviewed printer proofs.

Created original interior designs for nonfiction books. Conducted stock art research and manipulation, input editorial corrections into layouts, and packaged files for prepress.

Designed magazine layouts for two bimonthly publications and directed photo shoots with photographers, stylists, and test cooks. Conceptualized illustrations and conveyed ideas for execution to freelance illustrators. Reviewed printer proofs.

Typeset manuscripts into templates, styled text, input editorial copy changes into layouts, and prepared files for prepress.