Heather Murphy

I work as the in house designer, supporting all design requirements including packaging, visual merchandising, presentations, promotion and education materials, emails, web and social media.

Logo design, layout, print collateral, personal identity, brand identity

• Worked with the chief executive and creative director to create the brand vision and identity for personal care and beauty products which are now sold in selected retailers such as; Walmart, Target, CVS, Walgreens, and Safeway.

• Held ownership of branding and collateral for many product lines. Responsibilities included designing packaging and print advertisements, creating product pad-prints and original vector patterns, researching consumer trends, leading brainstorming sessions, and writing and editing both creative and descriptive copy.

• Produced additional artistic collateral as needed, including logo design, illustration, point-of-purchase displays, product retouching, and glamour shot enhancement.

• Crafted mock-ups and presentations for buyer meetings and line reviews.

• Supervised graphics interns and provided professional support and mentorship.

Worked privately with non-profit clients to create print collateral, posters, and signage.