Jul 2014 - Present (6 years 8 months)
Industrial and Graphic Design, specialising in:
Digital and online presence,
Business branding and story,
Campaign creation and delivery,
Style guides and user manuals,
Professional document writing/formatting,
Large & small scale signage, including trade show packages.
Jan 2013 - Jun 2014 (1 year 5 months)
National Graphic Design Branding and Marketing
Carba-Tec is a national retailer selling Australia's largest range of tools for wood.
My role within Carb-Tec covers a variety of projects and responsibilities. As the sole designer within the marketing team (which also includes of an editor, photographer and national sales and marketing manager), it is my duty to provide full retail and commercial branding and design to Carba-Tec. Examples of my work include:
- full retail signage: instore product and sale signage (for all stores across the country)
- individual product brochures, advertisements and banners
- Carba-Tec catalogues, website maintenance, brochures, trade show signage etc
- small to large scale packaging and a wide variety of product labels
- magazine advertisements
- full page article and project spreads
- finished art
- postcards for direct mailing
- email campaigns
I also work with the team to constantly challenge our marketing direction, in order to develop methods of not only reaching, but expanding our market.
Holly Elizabeth Design
Mar 2012 - Feb 2013 (11 months)
Industrial Design, specialising in:
-Corporate branding and communications
-Rehabilitation product and system design
Industrial Designer and State Administration, NSW
Baseline Commercial Solutions Australia
Nov 2010 - Mar 2012 (1 year 4 months)
National marketing including: graphic design, branding and brand recognition; office administration; commercial fit-out design consulting; databasing and sales support.
With my passion in furniture design, brand development and business, my role was to tie together the marketing collateral for the independently owned and operated national offices, as well as assisting to create a greater market presence for the newer Sydney office. Skills that I had learnt through this role included high level communication and organisational skills, including visual, verbal and written, as well as the ability to ensure collaboration between three different markets to create one unified brand.
Administration and Sales Assistant
Sep 2008 - Oct 2009 (1 year 1 month)
During this time I was responsible for working indpendenty on weekends assisting in weekly administration tasks as well as retail and trade sales enquiries.
Skills gained through my experience at Corporate Culture included quoting for commercial and retail sales, in depth product knowledge, marketing and administrative techniques including organisation and databasing.