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Design + Art Direction + Marketing + Events + Networking

Holly Hayden

Kansas City, MO
Available Now
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  • About
  • About

    Business Management, Marketing, Creative Direction and Administrative Skills

    • Master and manage a diverse portfolio of creative assignments that are varied and complete

    • Participate effectively and confidently in brainstorms with design team and consult with internal clients and colleagues

    • Leadership: ability to organize groups, brainstorm, research and plan projects, understand directions and execute projects, assess goals and meet deadlines

    • Multitasking: ability to be flexible, punctual, prioritize and problem solve under pressure

    • Event Coordination & Hospitality: event organization and execution, hosting guests and managing crews, catering scheduling, coordination of setup and tear down

    • Consulting: Act resourcefully, recommending a variety of resources and alternative solutions to creative challenges

    • Office & Administrative: advanced contract writing and editing, professional at preparing and submitting proposals, RFQ, RFP and grants, client rapport, proper phone and email etiquette, accounts payable and accounts receivable, note taking and filing, travel booking and scheduling, implementation of Executive Assistant responsibilities

    Technology, Art and Equipment Skills

    • Mac and PC proficient with typing skills…. I use a computer every day

    • Advanced User: Adobe Photoshop, Illustrator, InDesign, Microsoft Word, Excel, PowerPoint, Freehand MX, TurboCAD, ColorPlay, SketchUp

    Fax, copying, printing, file management, editing and proofreading skills

    • Social media & blog updating

    • Digital colorizing and retouching ability

    • Professional level prepress/ flight check/ production/ proofing

    • CNC router/ShopBot & CNC plasma cutter/Dynatorch rendering and operation

    • Drawing and painting: ability to sketch & render ideas in stages from concept to final

    • Mixed media fabrication: bookbinding, paper making, screen printing, sewing, production assembly, costume design

    Photography: digital photography, photo manipulation and retouching

  • Education
    • BFA School of Design, illustration
      Kansas City Art Institute
      1999 - 2003
      www.kcai.edu
  • Experience
    • Graphic Designer, Marketing Dept.
      Bunzl Processor Division
      Riverside, MO
      Aug 2014 - Present (11 years 10 months)
      • Work with the BPD Marketing Department (Sales, Advertising & Management) team in the development, creation and execution of corporate collateral materials.
      • Design and layout of company catalogs and printed mailers.
      • Oversee product photoshoots and on-location printing press checks.
      • Assist with internal company design projects, signage and tradeshow collateral.
      • Liaise with corporate brand partners for product accuracy and advertising invoicing.
      • Track, maintain and invoice Advertising Co-Op vendors based on yearly Marketing Development Fund Plan.
      www.bunzlpd.com
      www.bunzlpdpackaging.com
      www.bunzl.com
    • Designer / Art Director / Marketing / Event Coordinator
      Freelance
      Jan 2001 - Present (25 years 5 months)
      Includes graphic design, art direction, project management, consulting, corporate identity collateral, signage, product design, mock-ups.
      Some client projects / freelance experience includes:
      Sike Style Industries, Hopwood Cellars Winery, Ollie's Local, AIGA KC, CinemaKC, Torn Label Brewing Co., Westport Roots Festival, Revel: Traveling Bar & Events, Halfway to Winfield, 4-Hands Brewing Company, The Jacobson, Eventide Music Productions, Kaitlyn Bellydance/Apsara, WerdWear, ArtBidz LLC, Ethnic Enrichment Commission of Kansas City, Thomas Sciacca, West of Marrakesh, UpYourRental, YumTum, Yoga Barn, formuLA, Marilyn Manson, HMG Inc, NorthStar Entertainment, Ghengis Khan Mongolian Grill, Massive Tassel Marketplace, Rainbows End Theater, Second2None Productions, Evocatory Clothing, Ron D. Drain, author
    • Amgen Tour of California, Hospitality Production Coordinator
      AEG
      Los Angeles, CA
      Mar 2012 - May 2017 (5 years 2 months)
      LA LIVE, Los Angeles, California, Seasonal Contract
      Position Title: Hospitality Team Manager, 2017
      Advance Team Asset Manager, 2016
      Junior Hospitality Production Coordinator, 2012-2015
      Position Description:
      Pre-Race: attend site visits, meet with city representatives, attend and contribute to budget and program planning meetings, review layouts, maps, signage and invoices from tent companies, decor/interior design companies, caterers and other hospitality expenses.
      During Tour: On-location, manage and travel with hospitality team & interns, manage tent crews, interior design setup, caterers, truck shipments & events within each tent. Monitor VIP guest experience & feedback. Responsible for managing all aspects of Hospitality from planning & setup to tear down each day.
      www.amgentourofcalifornia.com
    • Designer/ Shop Director/ Executive Assistant
      STRETCH Sculpture
      Kansas City, MO
      Feb 2008 - Jan 2014 (5 years 11 months)
      Corporate identity creation, art direction and design for STRETCHCo, STRETCH Sculpture and STRETCH Specialties LLC. Work closely with clients to concept, design, render & fabricate projects within budgets and timelines. Manage accounts payable and accounts receivable, note taking and filing, administrative duties, social media, travel booking and scheduling. Work closely with partners, agents, accountants and attorneys to draft and review contracts, budgets and accounting spreadsheets.
      Manage all aspects of television personality/chef and artist studio including gallery maintenance, equipment upkeep, technology upgrades, tours, budgeting and ordering supplies, RFQ & RFP write-ups and mockups for art commission opportunities, apparel, costume & product design, landlord responsibilities, intern training.
      STRETCH Specialties LLC: design, product packaging, 3-D displays, corporate identity & update social media outlets for Grinders Signature Hot Sauces. Work closely with Original Juans Specialty Foods to develop new products, recipes, production schedules & sales timelines.
      (client & project list upon request)
      www.stretchsculpture.com
      www.youtube.com/stretchsculpture
      twitter.com/STRETCHartist
    • Designer / Administration / Marketing
      Grinders / Grinders West / CrossroadsKC
      Kansas City, MO
      Feb 2008 - Jan 2014 (5 years 11 months)
      Define and implement consistent standards for restaurant & music venue corporate identity, concept, design & production of menus, mailers, print ads, signage, apparel and merchandise. Office maintenance & organization, social media, blog and website updates. Work closely with other local restaurants, sponsors, vendors, venues & owners for events and hospitality. Work closely with owners, partners, accountants and attorneys to draft and review contracts, paperwork, budgets and accounting spreadsheets.
      www.grinderspizza.com
      twitter.com/GrindersKC
      www.crossroadskc.com
    • Graphic Designer
      Ringside Boxing / Combat Sports International
      Kansas City, MO
      Nov 2006 - Feb 2008 (1 year 3 months)
      Design and layout of catalogs, mailers, postcards, business cards, product photography & retouching for boxing, mixed martial arts & wrestling products company.
      Graphics design file preparation and management for print collateral (i.e. rings, signage, apparel for television broadcasts of fights). Some clients & vendors included Adidas, Asics, Cleto Reyes, Everlast, Fairtex, Fightgear, Grant, Tapout, UFC, Under Armour and Windy.
      www.ringside.com
      www.combatsports.com
    • Partner/ Graphic Designer
      Visual Domination Studios
      Sep 2003 - Jan 2007 (3 years 4 months)
      Owner/Partner/Designer/Head of Accounting of private design studio specializing in advertising, promotions, print material, corporate identity, prototyping.
      www.visualdominationstudios.com
      www.zombiejacks.com
    • Lead Graphic Designer
      D x D Apparel Design
      Jan 2006 - Aug 2006 (7 months)
      Design of corporate identity collateral, concept and design of print
      advertising materials, including fashion catalogs, brochures, business cards, clothing tags, promo packets, photo retouching for high-end womens fashion lines.
    • Graphic designer/ illustrator/ production artist
      River House Media
      Apr 2004 - Aug 2005 (1 year 4 months)
      Concept and design of greeting cards Seasons of Cannon Falls Collection, pattern design, print proofing and production of mock-ups for catalog photo shoots.
  • Awards

    2018 ArtsKC Inspiration Grant, Sike Style Industries

    2014 Scovie Awards, 2013 Picasso Pepper award

  • Affiliations

    AIGA KC, Ethnic Enrichment Commission of Kansas City, Historic Kansas City, Missouri Alliance for Historic Preservation, CinemaKC, Crossroads Community Association, Kansas City Art Institute, Nelson Atkins Museum of Art

  • Industries
    • Advertising
    • Apparel
    • Commercial Equipment
    • Entertainment
    • POP / Visual Merchandising
  • Skills
    • Art Direction
    • Creative Direction
    • Creative Suite
    • Event Design
    • Graphic Design
    • Illustrator
    • InDesign
    • Photoshop
    • Print Design
    • Project Management
  • Elsewhere on the Web
    • n
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  • On Coroflot
    @hollyhayden, member since 2013
    • Following 1
    • Followers 1
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