Featured Campaign 2
Myriad Genetics' arresting yet appealing “Time to Get Ahead” campaign alerted patients to the urgent need for genetic screening to identify and reduce their risk of breast cancer. The campaign ran for 2 years during Breast Cancer Awareness Month, each time driving record-breaking sales for the company, stacking up awards in the process: from an AdAge Award, to being an MM&M & OMMA Finalist, and winning Gold Communicator & Aster awards.
