Hope Singsen

• Wrote video, social, digital and print for Myriad Genetics Womens Health & Oncology units at S50 (DTC & HCP)
• Led content and UX at Rapp on a facebook chatbot for Type 2 diabetes therapy Trulicity, also creating DTC mid-roll animated spots that dynamically assemble versioned content blocks to target each viewer's day-part and user segment
• Copy Lead on first-of-its-kind software & creative agile team transforming Novartis patient support CX/UX
• At FCB, delivered DTC video, web, print & social for a Pfizer drug launch & Cequa dry eye campaigns
• Helped launch Novocure Optune Lua HCP at-approval campaigns & wrote Onc HCP market stim for LENVIMA (DTC indication) at H / S
• Wrote branding tag line for global agribusiness, Wilbur Ellis Nutrition, and created video and print for Wilbur Ellis internal culture campaign at Peppercomm
• Helped rebrand & relaunch NY Life DTC site at Code+Theory, nailing creative while maximizing SEO
• Helped Lippe Taylor relaunch BOTOX® Cosmetic site and win BOTOX® for Chronic Migraine pitch
• Promoted the first FDA-approved CBD oil at 21 Grams via social, websites and email
• Created campaigns and sites for women's health, military, oncology and other pharma clients at GHG/WT
• Developed 360 campaigns at Publicis for Plaque Psoriasis and Uveitis indications of Humira

Created experiences in all media to connect consumers with content they really care about. Clients included: Myriad Genetics Women's Health, Oncology, & Genetics HCPs, Feeding America, Stamford Health System, Incyte (PEMAZYRE for CCA patient site).

In a 6-month 2017 engagement:
• Conceived and created a first-of-its-kind, Effie-winning IBM game, The Model Factory to pitch manufacturing powered by AI, exponentially growing the business pipeline by 164x and exceeding revenue goals by 75%. Experience the game at: https://www.ibm.com/industries/manufacturing/industry-4.0-model-factory
• Developed and co-directed recruitment video stories about ways IBMers invent, transform, and disrupt with innovative tech

In three prior 21-month, 16-month & 8-month engagements in 2010-2012, 2006-2007 and 2004-2005 respectively:
• Launched digital, print, CRM and sites for Time Warner Cable, DuPont, IBM, DHL, Proactiv, Post Cereals, TD Ameritrade, Investools Investor Education, Merck, Wyeth and Allergan
• Rebranded Proactiv loyalty program to revolutionize retention, their top achievement of 2012

Helped to lead innovative social campaigns, site content, and DM for Cigna's TV Doctors of America campaign and Medicare business. Also developed digital awareness tactics for Verizon as well as breakthrough DM for the United States Postal Service. Originated the agency-favorite loyalty brand name for Choice Hotels.

In two 13- and 5-month engagements, wrote TV, digital, and DM for Time Warner Cable, Electrolux, Humana, Chase, Merck, Gilead and Bayer.
• Trounced the DM control for TWC IntelligentHome, wrote experiential content for Humana microsite

Led copy team to help launch Flonase OTC, creating video, banners, tumblr and site content.

Created TV, digital, print and DM for Comcast, Verizon Wireless, Burger King, AmEx, Rebif and Eliquis.
• Aired five :30 TV spots for Comcast and Verizon Wireless

Wrote TV spots, videos, banners and content for Motorola and an ASCRS eye surgery education site.

Created TV, radio, digital, print, DM and guerrilla for Optimum Lightpath, a Cablevision company.
• Aired :60 and :30 TV spots for enterprise class Voice and Internet
• Developed a hip-hop guerilla awareness event for midtown Manhattan