Hector Ortiz
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About
With over a decade of expertise in the fashion and luxury goods industry and a Bachelor of Fine Arts in Illustration from the Rhode Island School of Design, I am a passionate Children's Accessories Designer. My track record includes crafting imaginative designs that blend creativity, trend awareness, and technical skills.
I specialize in enhancing the design, aesthetics, and functionality of a variety of accessories, including backpacks, duffels, lunch bags, coolers, handbags, luggage, diaper bags, caps, and cold-weather gear. I aim to inspire young customers while maintaining high-quality standards.
I've designed accessories for retailers such as Walmart, Macys, JCPenney, Staples, Meijer, Burlington, and JD Sports, and collaborated with licensed brands like Polo Ralph Lauren, Huggies, and Levi's. Leading a team of graphic artists and design assistants, I provide clear art direction each season, backed by thorough market research and trend analysis.
Proficient in creating and maintaining precise technical specification packages, I ensure accuracy in the design process. My adaptable strategies meet evolving objectives and challenges, keeping my work dynamic and effective.
I'm driven by the desire to continuously acquire new skills and explore fresh opportunities within the fashion and luxury goods realm. If you'd like to discuss my career journey or explore potential collaborations, please feel free to reach out to me via email at [email protected]. -
Education
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BACHELORS OF FINE ARTSTHE RHODE ISLAND SCHOOL OF DESIGN2009
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Experience
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Accessories Design DirectorHaddad BrandsNew York, NYJan 2022 - Present (4 years 5 months)With extensive expertise in children’s accessories and specialization in licensed brands like Polo Ralph Lauren, Huggies, and Levi's, I excel in orchestrating the design process, ensuring alignment with business objectives and timelines. I collaborate closely with licensors to translate brand aesthetics and strategies into trend-right accessory lines that drive sales and maintain brand integrity.
HIGHLIGHTS:
• Lead teams in creating accessories that embody brand identity and seasonal strategy.
• Utilize market research to guide the development of innovative, on-trend designs.
• Manage relationships with graphic artists, design assistants, and licensors, providing precise art direction.
• Ensure brand consistency through design partnerships and licensor collaboration.
• Transform inspiration into product lines, balancing merchandising with creative vision.
• Present compelling designs in licensor and sales meetings, driving innovation.
• Maintain tech pack accuracy and facilitate overseas communication.
• Expertly manage concurrent seasons, showcasing a deep understanding of development calendars.
• Oversee product corrections and execution, ensuring quality standards.
• Implement industry best practices and create detailed sales guides to bolster sales efforts. -
Design DirectorEastsport, Inc.New York, NYJan 2011 - Jan 2022 (11 years)Directed creative efforts for Eastsport, Fuel, and Bodhi Brands. Collaborated closely with the VP of Sales to align with business objectives, ensuring cost-effective and margin-conscious product development. Translated brand aesthetics into compelling product designs. Developed detailed technical specs and enhanced team capabilities. Actively contributed to the research, shaping the mood boards that steered the creative process. Crafted visual presentations and led design reviews. Produced design sketches, graphics, and storyboards. Coached and nurtured junior and senior team members. Managed product development from concept to approval. Generated innovative concepts, positioning the accessories line as an industry leader.
Key Achievements:
• Created revenue-driving product lines using available factory materials. As a result, maintained factory productivity during off-peak seasons and promoted eco-conscious practices by efficiently using excess materials.
• Developed an in-depth understanding of product components, cost analysis, and target margins, contributing to cost-effective product development.
• Boosted company sales by 180% through website revitalization.
• Increased social media traffic and shop orders despite no experience.
• Twice awarded “Supplier of the Year” by Walmart.
• Implemented best practices and produced detailed sales guides.
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Awards
1. RISD Full scholarship recipient
2. Alliance of Latin American Students Treasurer
3. Governors Award
4. Scholastic Art and Writing Awards (Regional and National
Gold Key)
5. Permanent student art collection
6. Published in book "Future artists and writers of America" -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@hortizrisd, member since 2010
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