Muhammad Hussain, Head of Digital Marketing & Business Development in Lahore, Pakistan

About

Presently, I am serving as the Head of Digital Marketing & Business Development Manager at FY Industries Private Limited, a leading Chinese steel company based in Pakistan. With over eighteen years of professional experience, I have honed my skills in both technical and management domains. Additionally, I am currently a Consultant for Digital Solutions for the Ophthalmological Society of Pakistan.

Past Roles Include:

• Community & Software Development Manager at Alfalah Insurance Company, an Abu Dhabi Holding Company.

• Web Designer/Developer at The Urban Unit, a public company.

• IT Expert at Rupali Polyester Limited, a renowned polyester manufacturing company.

• Assistant Manager IT at The Universal Insurance Company Limited.

• Consultant at ZAN Solutions, an IT Development Company.

Academic Qualifications

I hold a Master’s degree in Business Studies and a degree in Computer Science, complemented by a Professional Diploma in Graphics Design from Punjab University. My educational background is further strengthened by a Diploma in Multimedia from Arena Multimedia. I have successfully completed several certificate courses in computer programming and application from Engineering University.

Education

MBA Masters in Business Administration

Allama Iqbal University

2016 - 2019
Diploma in Multimedia Multimedia

Arena Multimedia

2005 - 2006
Professional Diploma in Graphics Design Designing

University of the Punjab, Lahore

2003 - 2004
BCS Programming

Allama Iqbal Open University

1999 - 2002
Certificate in Programming C++

University of Engineering and Technology, Lahore

1998 - 1998

Experience

Head of Digital Marketing & Business Development

Feng Yang Private Limited (A Chinese Steel Company)

Lahore, Pakistan

Jul 2018 - Present (7 years 11 months)

• Strategy development for marketing and sales.
• Leading business excellence and commercial & media relationships.
• Market research, campaign planning & implementation.
• Lead sales team and coordinate with other countries’ sales offices.
• Set, plan and implement, communication campaigns strategies.
• Responsible for branding of our products.
• Manage marketing team and conduct trainings to enhance the sales.
• Administrating the corporate official websites of the company.
• Drive all print media design and digital marketing campaigns.
• Develop and implement digital marketing campaigns strategies and social media channels growth for website.
• Responsibility for planning and budgetary control of all digital marketing.
• Responsible as a team manager for software development.
• IT Procurement.
Community & Software Development Manager

Alfalah Insurance Company (Abu Dhabi Group)

Lahore, Pakistan

Aug 2014 - Jul 2018 (3 years 11 months)

• Administrating the corporate official websites of the company.
• Leading business excellence and commercial & media relationships.
• Market research, campaign planning & implementation.
• Develop and implement digital marketing campaigns strategies and social media channels growth for website.
• Develop and implement email & SMS marketing campaigns for our valuable customers to update products information.
• Maintaining & supporting General Insurance System on user level (A vendor based customized insurance software).
• Customized develop & maintaining various software applications for customer’s support and company staff including (Motor & travel online selling portals, Marine certificate system, Premium instalment system, Company’s directory portal, Dispatch management system, Attendance & leaves management system & Livestock management system, Files sharing application)
• Customized and maintaining IT helpdesk for our company’s staff.
• Responsible for servers & network maintenance with IT team and vendors
Community Manager

The Urban Unit

Lahore, Pakistan

Aug 2013 - Aug 2014 (1 year)

• Created and maintain all Government of Punjab projects (Includes Websites, Web Applications, Mobile’s Apps Designing & Social Media Channels).
• Built Social Media Marketing campaigns and align social channels as per targets.
• Conversion Analysis for traffic from organic, social and paid channels.
• Executed email marketing campaign for different projects.
• Developed & maintain excise & taxation of Punjab website, portal & social media campaign.
Senior Designer/Social Media Strategist

ZAN Solutions

Lahore, Pakistan

Jul 2012 - Aug 2013 (1 year 1 month)

• Conceptual and interaction design utilizing best practices and standards for user-centered interactive design within project teams and product management.
• Provide cohesive user experience throughout all Dictumnet Interactive platforms.
• Responsible for servers & network maintenance with IT team and vendors.
• Develop specific design concepts, page templates, layouts of special packages and interactive modules, promotional graphics, and other design elements for Dictumnet Interactive properties.
• Work with product managers to define strategy for product development.
• Employ industry-standard technologies to produce work with responsibility of maintaining professional skill level, including knowledge of industry trends.
• Perform other duties or special projects as assigned including, but not limited to, participating in concept development, prototyping, design or graphic productions.
Assistant Manager IT

Universal Insurance Company

Lahore, Pakistan

Mar 2011 - Aug 2012 (1 year 5 months)

• Developed & administrate the corporate official website of the company.
• Maintained company’s all social media activities & design campaigns.
• Maintained General Insurance System on user level (In house developed & customized insurance software).
• Responsible for work directly with vendors to schedule repairs and maintenance.
Web & Designer/Developer

Rupali Polyester Limited

Lahore, Pakistan

Dec 2007 - Mar 2011 (3 years 3 months)

• I developed the website of the company and also maintained, upgraded and provided technical assistance for the website.
• Worked on employee portal of the company that was based on PHP and Oracle 9i database.
• Designed and executed company’s campaigns.
• Responsible for servers & network maintenance with hardware team and vendors.
• Work directly with vendors for SLA, purchasing and to schedule repairs and maintenance.
IT Coordinator/Trainer

Pakistan Railways Academy

Lahore, Pakistan

Jan 2003 - Nov 2007 (4 years 10 months)

• Conceptualized and developed computer courses for professionals.
• Designed computer courses for specific purpose of training process the officers.
• Carried out monitoring and evaluation during the training process.
• Managed computer lab operational assignments and tasks.
• Delivered lectures to the officers who were raw handed with computer.
• Responsible for servers & network maintenance with IT team and vendors.
• Work directly with vendors to schedule repairs and maintenance.

Affiliations

Aga Khan Development Network

Industries

Skills

Elsewhere on the Web

n

On Coroflot

@hussainyousaf, member since 2008

Muhammad Hussain

Industrial Design Project Manager (Fractional / Part-Time)

Sr. Industrial Designer