Ho Chi Minh City, Vietnam
Dec 2012 - Present (9 years 1 month)
The focus of this role is to develop, implement, manage & report on the Digital Content Strategy for the main customer-facing website, which supports the business's Inbound Marketing objectives.
Also, Inbound Marketing based around the content strategy is a prime focus of the role, actively supporting Search & Social initiatives through various digital marketing activities.
*Onsite management of the main customer-facing website, ensuring consistency throughout site with tone of voice, brand and use of imagery.
*Creation of value adding, useful, socially shareable content to support the main product based content. This includes but not limited to online PR, tips and guides, news pieces and Infographics.
*Ensuring product information is up-to-date, FSA compliant and marketed through the most appropriate channels. This involves keeping up to date with product changes and new features.
*Project Managing the integration of new products onto the site by working with other teams within the business.
*Creating and implementing "content campaigns" to ensure high quality relevant content is distributed and available to our targeted audience.
*Developing and building upon relationships with copywriters, journalists and other content suppliers, including multimedia companies.
*Managing the Content Budget. This involves forecasting spend each quarter in line with the overall e-delivery strategy.
*Managing internal relationships with key broking units. Liaise with Marketing Managers & Directors, plus other relevant colleagues with regards to digital marketing campaigns.
Mentor, Professional Communication Major
RMIT International University Vietnam
Mar 2012 - Jun 2013 (1 year 3 months)
The knowledge, advice, and resources a mentor shares depend on the format and goals of a specific mentoring relationship. A mentor may share with a mentee (or protege) information about his or her own career path, as well as provide guidance, motivation, emotional support, and role modeling. A mentor may help with exploring careers, setting goals, developing contacts, and identifying resources. The mentor role may change as the needs of the mentee change. Some mentoring relationships are part of structured programs that have specific expectations and guidelines: others are more informal.
The concept of mentoring is simple, but successful implementation can be challenging. This is the precious experience for me, and for reward, I become the most well-known and 'be wanted' by RMIT Students.
YAN TV JSC
Jul 2011 - Nov 2012 (1 year 4 months)
Television has held the title of the largest mass medium used for advertising for more than 60 years, and that designation has not been overtaken even with the growth of the internet. Television is an important component of a media plan because of its pervasiveness, impact and targeting abilities.
With the authentic concept to create a television channel for Vietnamese Youth, we're here to build up the unique and differentiate entertainment world where you can see your personality, your talent, and ready to show yourself. This is very challenge mission for us how to keep in touch Youth Trend, Expectation. And become the first choice of entertainment of Vietnamese Youth is our biggest achievement.
Nov 2009 - Jun 2011 (1 year 7 months)
As a copywriter, the overarching role is to ensure that the clients creative standard is continually rising – firstly through the caliber of your ideas and secondly through the unparalleled quality of your writing.
Constantly striving for improvement and excellence.
- Conduct yourself professionally when interacting with clients and superiors.
- Communicate and make presentations to clients.
- Understand all marketing objectives of clients and provide strategic solutions.
- Proofread all copy materials with diligence and care.
- Conceptualize a range of brilliant ideas and craft multiple solid headlines within the timeframe given.
- Partner with an Art Director to function as a key ideation unit.
- Show initiative and passion when managing projects.
- Keep abreast with the changing trends in the advertising industry; keeping your knowledge and skills relevant and up-to-date.
- Achievement: Be honored on Dentsu Global Link as a good Case Study for Vios Launching Campaign 2010, Toyota Motor Vietnam
Edelman AVC Vietnam
Mar 2009 - Oct 2009 (7 months)
'Sex is a very mature thing, and teens are becoming involved at early ages without proper knowledge of the risks involved. It’s more than risking pregnancy, there is an emotional risk that goes along with sex as well.'
'But with teenage sex becoming more and more common it is a relevant conversation topic that should be addressed. You are not wrong for thinking about sex, nor is it something you should be embarrassed about. Especially if you’re finding out that some of your friends around you have been experimenting sexually; because now you are even more interested and could use some wisdom.'
Thus, my mission here is together with Kimberly Clark Vietnam Team build up Girl Space, the first and unique sex education website for Vietnamese Teenagers. This is where they can feel free sharing their myths about gender health as well as sex education.
Jun 2008 - Feb 2009 (8 months)
Some people are good with numbers, while others are good with words. Junior copywriters fall in the latter category. Junior copywriters work with senior copywriters and clients to produce advertising themes, slogans and jingles for products and services that appear on television, radio, magazines or the web. They conduct research, create copy, and maintain relationships with clients. Junior copywriters also must collaborate with others, including the art director and design team. Other responsibilities include improving advertising material, evaluating copy for campaigns and meeting deadlines. To complete their work, they must attend creative meetings, do the bulk of the legwork and uphold the standards of the senior copywriter at all times.
Being a Junior Copywriter, I build myself to become sharp, patient and able to think on my feet, Thinking outside of the box, and Perfectionists.
What should ask for more?