Anna Barson

Check out my work at http://www.coroflot.com/huynhdesign

• Directed, managed and approved fashion and product photography – established look & feel for Belk E-commerce.
• Managed creative team to develop and process image workflow for publication – new photography
and vendor-provided images.
• Developed standards for corporate style guide – lighting, styling direction and overall approach.
• Oversight of all casting calls, maintained updated approved model books.

• Defined the visual brand for Amazon Apparel for launch in 2009.
• Managed 6 photography bays – worked closely with photographers and stylists to ensure consistency in final output and that the images adhere to the brand guidelines.
• Conducted extensive castings to build a model pool for up to 15 categories. The ability to book local models for specific categories resulted in significant cost savings for the studio.
• Developed standards for the corporate style guide to be used in all photo studios. Translated to wiki format for quick accessibility and to lessen the need for printouts.
• Marketing – developed creative solutions for various online promotional campaigns to help drive sales; designed top center graphics, email marketing, contributed in development of digital workflows.

Macy’s, Inc. - Senior Art Director, Corporate Marketing
• Leadership excellence in design and photo art direction – focused on building strong creative to drive sales, strengthen brand recognition and increase market share.
• Mentored in the development of creative staff of six, 3 art directors and 3 graphic designers; empowered teams to achieve their maximum creative potential; fostered an environment in which group members engaged in joint problem solving; challenged teams to think beyond the scope of any given project to elevate quality of work.
• Photo art direction for location and in-studio – fashion apparel and product.
• Directed appropriate application and management of corporate brand standards.
• Contributed increased sales by working closely with vendors on merchandising strategies.
• Proven strong client relations management, internal and external.
• Managed daily production workflow, project assignments, schedules and budgets to ensure projects are completed on-time and within budget.

Eddie Bauer - Managing Art Director, Creative Services
• Managed execution of seasonal studio and location photo shoots. Directed teams on producing brand-right imagery that was consistent to seasonal campaigns.
• Talent acquisition – hired strong creative teams of contract photographers, art directors, stylists and hair & make-up talent for every photoshoot.
• Worked closely with location scouters to find appropriate locations for photo shoots.
• Coached internal staff members, as well as freelance creative teams of 12 – provided guidance to work through creative solutions to meet expectations.
• Effective client management of external vendors to include merchandisers, buyers and brand reps.
• Presented creative campaigns, project assignments and schedules to creative teams.
• Highly effective in management of photography assets, editing and organization of over 500 images.

The Garrigan Lyman Group - Senior Graphic Designer 2001 - 2003
• Creative concepting and design development for online and print media.
• Developed strategic branding campaigns, direct mail solutions and collateral for high-profile accounts such as Microsoft, Teradata, FrontRange, Avaya Communications and AT&T – build brand recognition,
gain market share and drive sales.
• Lead graphic designer for the “Pigs On Parade” advertising campaign benefiting The Pike Place Market Foundation to include book cover and interior layout design, auction booklet & invitation, calendar, bus boards, hats and magnets.
• Strong client relations management.

The Hacker Group - Senior Graphic Designer 2000 - 2001
• Developed lead generation test packaging with diverse approach to measure response rate.
• Effectively visualized clients’ needs in accordance with brand strategy, target audience and media through diverse communication vehicles.
• B2B direct mail solutions for high-profile accounts such as AT&T, Expedia, Washington Mutual, PhotoWorks, Hyatt Resorts and Travelocity.
• Proven success in creating measurable media across diverse businesses, focused on ROI.
• Maintained strict standard of accuracy within a fast-paced environment; accustomed to extreme deadlines while managing a high volume of work.

The Bon Marché - Art Director 1998 - 2000
• Creative concepting of advertising campaigns for multimedia usage throughout the season –
catalog, newspaper, in-store graphics, point-of-purchase signage.
• Demonstrated strong photo art direction for location and studio photo shoots.
• Explored innovative creative solutions for multiple businesses, high-end home furnishings, fashion and mixed-media projects. Highly focused on in-store customer experience and increased store traffic through impactful visuals.
• Sourced talent, location selection and final edits of all photography.

Eddie Bauer – Senior Designer 1992 – 1998
• Designed in-store signage, corporate projects, design of US and International catalogs.
• Photo editing for Women’s and Men’s divisions.
• Worked closely with buyers during style out meetings on styling of featured items.