Shi Yui SAm Sham

Lead design team from idea till production, Conduct design research, Collaborate with marketing & factory, Represent the design team in meetings.

Product development, Create stunning presentation, Guide color/material/finish investigation and specification, Release manufacturing & cosmetic model data, Optimize design for manufacturing

New Product Development
Company Rebranding

- Mainly focus on expand our oversea market/new customers
- New Product Development/theme
- New Project Planning on schedule
- Handle both OEM,ODM & OBM Project follow up

Handle full set of our ODM&OBM project
Preserve REINA image with “Design & the Quality of life”
Leading Design Dept.
Coordinate with Marketing team, R&D team and factory, to ensure the completion of projects before deadline
Hold internal meeting with colleague/junior designer for new idea
Responsible for planning the new product for 2 season per year
Business Trip/Trade show
Establish our corporate image
Liaise with customer
Assist in sourcing