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Display concepts created for Freedom Moonshine. This concept on the left was chosen for prototyping, with few tweaks and changes before final client approval. The final version has blue side panels with stars, graphics on the shelf fronts and is slightly taller with a modified header.
Additional Freedom Moonshine concept renders. Of the four concepts developed, my personal favorite is the tri-color panel version on the left.
Freedom Moonshine prototype display review images taken in early 2014.
Freedom Moonshine fixture concept sketches. These were drawn in pencil on copier paper.
Fixture and POP form sketches created in early 2014. These were drawn in pencil on copier paper.
Retail nesting table concepts modeled and rendered in Cinema4D in early 2014.
In house mood board used to pitch my concept for the 2013 client Christmas holiday gift
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ICON Design and Display

Retail fixture concepts created while working for ICON Design and Display. All concepts created at ICON were modeled and rendered in Cinema4D.

Full-time, Moonlighting
Ian Sorensen
Designer with 3D Printing/Additive Manufacturing Expertise Alameda, CA