Area Informatica

New logo and payoff for an Italian company that offers highly customised software management solutions.

The graphic symbol stands for multiplicity of inputs and diversified needs that become an aligned, ordered, effective and efficient output solution.

The payoff means "We manage complexity. Simply."

It plays with the double meaning of "semplicemente/simply": first, we do this without unnecessary complexity and second, we only do this (and since we are highly skilled in this area, we can find effective solutions for our clients' needs).

Maurizio Piacenza
Art director Milano, Italy