Monogram
Main version of the logo
Payoff
Isabella Fugaccia

Isabella Fugaccia is a management consultant, executive coach, entrepreneur, and a former senior executive in the pharmaceutical and healthcare industries. She speaks two languages, Italian and English, and has a double cultural heritage.

This aspect made through type — a sans-serif typeface from Europe, Sempione Grotesk and a serif typeface from the USA, Source Serif Pro — and colours. The main colour is purple, a mix of blue, that communicates calm and stability, and red, that stands for energy. The second color is a red-orange, used to balance visual results and generate an additional element of attention.

The monogram — IF — is composed of Isabella's initials, with a further meaning. It stands for Impact Factor, the actual impact on results due to the use of scientific approaches in consulting that Isabella has been using for years.

The payoff — Time. For Change. For People. — deliberately refers to the three different services she offers: coaching, training, consulting.

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Freelance
Maurizio Piacenza
Art director Milano, Italy