Memory Store

Memory Store was a project for a memory store concept by | laboratorio bovisa. Magazzini Ricordati — #magazziniricordati was the official hashtag for the project — literally means “remembered warehouses”. That hashtag came from playing with words and the original name of the place, “I Magazzini Raccordati” that literally means “connected warehouses”: a really crowded place just under the Central Station in Milan, now abandoned. Since these warehouse were built in 1930s', I used the Triennale typeface, designed in 1933 by Guido Modiano for Reggiani type foundry. Only available in lead type, I used a printed specimen to re-design the letters I then used for typing “MEMORYSTORE”. The hashtag #magazziniricordati was set in Titillium, a typeface designed by students of Campi Visivi (Accademia di Belle Arti di Urbino).

Maurizio Piacenza
Art director Milano, Italy