Photography has given humanity the privilege of having a sign of our passage on the world: with painting only rich people could enjoy this opportunity. Few of us have a picture of a great-grandfather, but we all have a picture of our grandfather: let's not lose this emotional privilege in a liquid and volatile memory of a mobile phone.
This is the description, more or less, that Settimio Benedusi — a famous Italian photographer — wrote about his project. Printed portraits, for everybody. We all have a lot of pictures, but most of them are never printed and at risk of disappearing because we only have them in our mobile phones.
I restyled the logo and designed some new communication materials.
The 2019 edition takes place in three different cities: Milan, Florence and Rome.
