Arttech Watercolor

This unique project was done for Swedish Art material brand, Arrtech. We designed new watercolor products specifically for art students. In this project we deliberately, ignored what was considered to be industry standard and tried to re-imagine the watercolor design based on the target group’s taste and behavior.

In order to add more value and functionality to the product we designed the watercolor lead as a detachable color pallet that can be easily detached and washed.

Freelance, Full-time, Moonlighting
iMAN Maghsoudi
Senior Industrial Designer Los Angeles, CA