Anita Lee

Coordinate with designers and factories to provide cost effective solutions for on-time deliveries by
managing the electronics product lines from concept to production
- Evaluate AMT inventory reports to ensure that products are available, and performing well
- Created master reports for all current products specifications and suppliers
- Work closely with our China team to drive development requirements and critical deadlines and
recommend sourcing allocation based on product profile and cost objectives.
- Research trends and products for sourcing
• Manage the time/action calendars from import PO creation to packaging/product approvals and
production/delivery of goods (Family Dollar and Dollar Tree)
• Coordinate with logistics team on approval of shipping schedules, costing, etc.
• Review cost breakdown with VP and Sales based on fluctuating duty tariffs and rising freight rates
• Setup items/costs in AMT and create PO’s
• Oversee the PP/MP sample process and approvals
• Design and develop products with VP, Sales, & overseas teams that fall within product cost, quality and
delivery requirements for 2Boom and FISHER brands
- Developed a kid centric brand: Be Happy
- Refreshed the FISHER speaker branding and created a FISHER gaming line.

* Designed/developed licensed kids personal care collections from concept to completion * Maintained product quality and provided comment markups to overseas vendors * Created mockups, point of purchase, marketing materials, line sheets, ads, planograms

* Designed and developed sporting goods, bicycles, skateboards, helmets, pads, accessories and products/packaging from concept to completion for Nickelodeon, Mattel, Wacky Packages, Strawberry Shortcake and Orange County Choppers brands * Created mockups, multilingual product manuals, presentations and marketing materials * Attended licensor meetings, licensing and toy trade shows and communicated directly with overseas factories and domestic vendors

* Oversaw and submitted forecasts/ approvals to licensors * Traveled overseas to visit with vendors in Hong Kong and communicate with overseas factories * Worked with designers to ensure proper use of brand style guides * Communicate directly with licensors

* Mentored project managers and multiple designers through the product development process from concept to completion on international and domestic shows for Ringling Bros. and Barnum & Bailey Circus, Disney Live!, Disney On Ice, Feld Motor Sports. * Evaluated P&L reports to ensure that products are within budget, request forecast sheets and generate purchase orders * Communicated with VPs, Directors, Purchasing, Forecasting, overseas and domestic vendors * Site Administrator for PDQ (Product Development Queue-a specialized SharePoint site) used to manage the product development process within multiple departments

* Designed and developed plush, stationery, lighting, wood products/packaging, marketing materials and point of purchase for Sanrio, Disney, Marvel, Mattel and Carter's dolls and eco-friendly Nature Care lines for major retailers * Created mockups, marketing materials, product line sheets, planograms and presentations * Communicated directly with licensors and overseas factories and managed freelance designers

Collaborated with VPs Production, Forecasting, overseas and domestic vendors * Provided clear direction on complex packaging and POP displays to designers and factories * Created mockups, marketing materials, product line sheets, planograms, presentations, and spec sheets for all retailer programs * Created production art files for factories to ensure accuracy and proper use of style guides * Approve pre-pro samples for production * Entered display codes in PLM * Attended Wal-Mart Holiday meetings in Hong Kong and Bentonville with the VP * Attended trade shows for toys and HBA * Visited factories in China, Taiwan, and Hong Kong Driven and Creative CPG professional, with a perfect balance between right and left brain, with 15+ years of experience in design, product development and production.