SENIOR GRAPHIC DESIGNER
Snap TV game company
Santa Monica, CA
Working alongside marketing team, responsible for development of game packaging design vehicles across multiple formats including online multi-player interactive & DVD board and card games, served through video on demand. Snap's brand portfolio includes Pokeman, Scholastic, Major League Baseball, Clifford, Strawberry Shortcake, and Speedracer.
Marina Del Rey, CA
Responsible for all aspects design for print and web promotions for the Nestle USA's breakfast and juice products account. PROFESSOR OF PACKAGING, LOGO DESIGN & TYPOGRAPHY, Otis School of Art Design, Westchester, CA
In Awards for Art Direction. Hogwarts Academy "Diploma" with honors for miraculous spells of design for Warner Bros. Harry Potter new business pitch.
Leading Jewelers Guild
art direction and design. Business development, client contact, strategy. Responsible for leadership, visual direction and administration of creative development. Coordinate and direct marketing programs including identity, seosonal catalogs, online, trade show and environmental design. Leading a team of 4 designers, photographers, and outside vendors.
Creative direction and design consultant
FREELANCE ART DIRECTOR
national and international branding initiatives, packaging design, retail experiences, advertising, online programs, and product innovation. Clients include: Leading Jewelers Guild, Luxhair brands, American Bullion, LA Metro Bike Hub, Dbn Interiors, Inc, Disney, Dr. Siegals Mani/Pedi Savvy kit David Butler MD, Aroma Coffee, The Bicycle Casino, Dekka bluetooth, Ozark Herb & Spices, Creative Content Coalition, Dharma Punx. Responsibilities include creative direction and development, leadership, client management and collaboration with account management and strategic partners. Manage freelance design teams of art directors, senior and junior designers, production designers, copywriters, vendors, and outside agencies.
SENIOR ART DIRECTOR, Luxhair
Aderans Hair Goods
Beverly Hills, CA
Responsible for conceptualization and implementation of all creative design strategies for Luxhair celebrity driven brands across all channels: photography, advertising, marketing communication, packaging, retouching and compositing, in-store graphics, outdoor advertising, Power Point presentations, online promotions and conference displays. Developed execution of best-practices for design/brand consistency and asset management, including website (front-end design), e-mail campaigns, banner ads, landing pages for new promotions and product key art. Also created LUXHAIR style guide for strategic partners vendors to incorporate into company e-commerce sites, while adhering to brand guidelines. Developed all graphics for on- and ofﬂine Luxhair education, marketing and sales materials. Manage freelance design teams of art directors, senior and junior designers, production designers, copywriters, vendors, and outside agencies.
ART DIRECTOR, Packaging/Web Designer
El Segundo, CA
Conceptualization and delivery of all design verticals for fast paced developer including web, packaging design for entertainment, gaming, educational software, brochures, sell sheets and pop displays and UI design. Managed design group of 5 including art directors, designers, production, web program- mers and qualitity assurance for intense brand building initiatives and strategies. Coordinated and supervised account directors and managers on target strategy, time lines and budgetary restraints.Worked in tandem with the executive level marketing team and outside vendors to coordinate delivery of ﬁnal product on deadline and budget. Achieved ﬁrst retail placement in Apple stores for ADVANTAGE Educational Software.
ART DIRECTOR, SENIOR PACKAGING DESIGNER
Responsible for implementation of all brand marketing objectives for this high-level children's toy company (Neopets, Hello Kitty, Bob Squarepants and other plush/vinyl brands). Managed and supervised a team of 3 mock-up artists in all phases of work. Responsible for creating brand-building concepts and design, including packaging, sell sheets, advertisements, exhibit displays and catalogs for toy fairs and industry conference participation and presentations to CEO and marketing teams.
IRENE WOTICKY GRAPHIC DESIGN
Freelance creative direction
art direction and design. Business development, client contact, strategy, estimates, print coordination and project management. Responsible for leadership, visual direction and administration of creative development. Coordinated and directed marketing programs including identity, brochures, online, packaging, web, trade show and environmental design. Worked with a team of designers, production designers, photographers, illustrators, copywriters and vendors.
SENIOR PACKAGING DESIGNER
El Segundo, CA
Responsible for the creation of packaging design and game graphics, from concept to ﬁnished form. Interpreted the brand marketing vision to graphics. Organized and led presentations to Packaging and Marketing Executives, achieving approvals for ﬁnal production and distribution. Clients included: Barbie Mainline, Hot Wheels, Nickelodeon, Disney games & puzzles, Jim Henson, Harry Potter. Management and supervision of 7 plus member team including art directors, senior designers, designers, production artists, copy, photgraphy and various freelance staff, packaging engineers, copywriters, vendors and outside design agencies, administration, budget, schedule support staff. Responsible for creative, art direction and supervision of photoshoots, illustration and retouching.
Art Director/ Lead Designer
Santa Clarita, CA
Direct visual re brand strategy and implemented standards across all channels. Partnered with VP of marketing in marketing initiatives. Developed, conceptualized and structured creative process and implementation for advertising, print, online, and brand management. Provide mentoring and positive coaching to design and web developer staff. Partnered with the in-house web design teams, coordinating with additional external resources. Responsible for creative development from creative and art direction, supervision, budgetary restrictions and overall management.