Irman Marzaini

• Overseeing and supporting Travel Retail visual merchandising at Luxury Fashion Galleria(Resort World Sentosa) stores (e.g. Coach/Dunhill/Salvatore Ferragamo.)
• Providing Visual Merchandising support for downtown luxury brands distributors.(e.g. Jimmy Choo/La Martina MBS & etc.)
• Reporting to Vice-President,Visual Merchandising Head,KLHQ.
• Support conceptualization of creative concepts and designs for campaigns on Luxury Fashion Galleria Resort World Sentosa.
• Coordinate with Marketing/Brand Mgrs to plan for upcoming events and seasonal launches.
• Project execution for events and promotions.
• Liase with contractors for setting up of events,lightboxes installations.
•Working on FY Capital Expenditure(Capex) budgeted for individual brands & analyse Return On Investment(ROI) for window decorations created.
•New store setup/takeover support (Singapore/Malaysia/Indonesia/Bangkok)
•Floorset change & photoshare reports to Brand's Principal VM
•Ability to adhere and adapt to global guidelines provided by Brand Principal .

• Working under The Looking Glass Pte Ltd - sole franchise for River Island in singapore.
• Supporting Franchise Visual Merchandising Manager UK.
• Reporting to Brand Manager.
• High standards of merchandise display in-stores.
• Maintain window displays.
• Conduct regular store visits.
• Complete Visual Communications checklists and action plan.
• Daily walkthroughs with store managers.
• Review standards of merchandising.
• Work with store managers and staff for an effective store lay-out and window displays within brand guidelines for campaigns,promotions and events.
• Follow up/receives locally produced promotional collateral.
• Prepares, stores & place materials and signages.
• Arranges merchandise, signages, fixtures, mannequins and backdrops, utilising window packs, in-store layout guides, promotional collateral packs, equipment and fixturing updates

• Applies and ensures visual merchandising routines according to the Department guidelines.
• Ensures good garment care.
• Plan, set up and follow up of campaigns and activities.
• Introduces new staff to visual routines (e.g. Department guidelines, signs in store, price signs, etc)
• Handles Visual Merchandising stationary and material orders.
• Care and maintenance of display and matching material.
• Controls quantity and condition of arriving visual material.
• Updates and maintains all visual merchandising information material in store.
• Set-up Versace for H&M Preview Window 2011.
• Set-up Marni at H&M Preview Window 2012.
• Set-up Beckham for H&M Preview Window 2012.

• Conceptualise store layout and decoration.
Develop detailed mock-ups and presentation decks to effectively communicate design ideas to teams.
• Come up with creative concepts and designs for campaigns
• Collaborate with merchandisers and operations to plan store layout based on themes of current campaign.
• Coordinate with marketing department to plan for upcoming events and launches.
• Project execution for events and promotions based on guidelines given by management .
• Liaise with contractors for setting up of events, whilst working within budget.
• Source for materials to convey theme of each campaign effectively through store decorations &
create props for in-store display & windows.
• Supervision of store standards to ensure that displays are in line with current theme and concept

• Store set up for new outlets.
• Ensuring Visual Merchandising standards are being maintained in store.
• Execution of bi-monthly store change-out in accordance to the Merchandising update from principal’s office.
• Coordinate with marketing department to plan for upcoming events and launches.
• Liase with VM co-ordinator/WH personnel for props and mannequins requisition and returns.

• Job scope (supervisor) : assisting store daily operations , manage & evaluate sales staff productivity, product knowledge,customer service.
• Job scope (Visual Merchandiser) : service 6 outlets & submit vm activities report.
Liase with external supplier,building mgmt etc.. generate season master plan, facilitate fast & slower moving items between store to store.
Conduct retail visits to upkeep with the trend.
• Store set up for new outlets.
• Execution of bi-monthly store change-out in accordance to the Merchandising update from principal’s office.
• Ensuring Visual Merchandising standards are being maintained in store.