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Industrial Designer

Isabel Serna

Fort Lauderdale, FL
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  • About
  • About

    If you are looking for someone who is passionate about design, innovation and color, not afraid to think outside the box, with a keen attention to detail and great software skills, then you found your designer! Look no further and keep reading below. I am a well rounded industrial designer with 4 years of experience. I’m creative, proactive and devoted to give my best in everything I do.

  • Education
    • Industrial Design Industrial Design
      Art Institute of Fort Lauderdale
      2005 - 2010
      Industrial Design Product Packaging Branding
    • French Language and Literature
      Université Sorbonne Nouvelle (Paris III)
      2006 - 2008
  • Experience
    • Owner, Industrial Designer
      Black Lamb Studio, Design Consulting
      Aug 2010 - Present (15 years 10 months)
      Design Consulting
      Photo retouching
      Photo manipulation
      Logotypes
      Stationery
      Branding
      Event programs
      Wedding invitations
      Printed Ads
    • Industrial Designer
      Travelpro
      Jun 2010 - Dec 2013 (3 years 6 months)
      Created and launched multiple award-winning and commercially successful collections in retailers such as Macy’s, TJ Maxx and Amazon.com.
      Developed collections for licenses such as National Geographic and Ecko Unltd.
      Identified trends in marketplace through research.
      Conceptualized all design aspects of luggage from hardware to textile and pattern design.
      Involved in product development process from ideation, conceptualization, communication with manufacturers overseas, cost and possible methods of manufacturing.
      Created CADs and design proposals for multiple clients.
    • Intern Designer
      Reflex Design Inc.
      Jan 2010 - Apr 2010 (3 months)
      Built SolidWorks 3D models from ideation sketches.
      Generated rapid concept sketches and renderings for a consumer product.
      Created product presentations to pitch to senior design staff and potential clients.
    • Design Consultant Intern
      KMP Furniture
      Jun 2009 - Sep 2009 (3 months)
      Assisted as a design consultant in the creation and customization of various furniture pieces.
      Advised clients in the planning and conceptualization of their living spaces.
  • Awards

    Best Portfolio Winner, Class of June 2010

    Second place winner of Lauderdale by the Sea sponsored Urban design project, 2009

    Hispanic Scholarship Award recipient, 2006

  • Skills
    • Branding & Corporate Identity
    • Industrial Design
    • Product Design
  • On Coroflot
    @isabelserna, member since 2010
    • Following 4
    • Followers 1
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