Studio Production Designer
New York Times Marketing Services Studio
New York, NY
Apr 2007 - Jun 2013 (6 years 2 months)
Busy in-house agency with tight deadlines for leading daily print newspaper. Daily production and resizing of house ads; promotional brochures and event campaign materials including signage; production and versioning of direct mail campaigns; brand maintenance, QC, color correction, general pre-press. Conceptualization and creation of advertising comps for advertiser sales pitches. Art direction and production of inserts, catalogs, ads, e-mails, web banner ads and other promotional materials for the New York Times Store (retail merchandising division).
"One day in 2008 my frustrated boss handed me the cover of a Store insert for the holidays she had contracted out of house: ‘can you do something with this?’ she asked. She was hoping to breathe new life into a neglected profit center and the design she had been given was completely inadequate for what was needed to be a make-or-break effort. The next day she was beaming over the completely reworked designs i presented to her. For the next five years i produced nearly all the promotional materials for the new york Times Store, implementing one complete rebranding and several refinements of style and approach.”
KEY TECHNICAL SKILLS:
• Fully fluent in a Macintosh publishing environment: Adobe InDesign, Photoshop, Illustrator, Acrobat.
• Basic proficiency in standard Office tools: Powerpoint, MS Word, Excel.
• While print is definitely my hands-on specialty, I have worked in basic digital space, albeit mostly at either low-tech static design creative and branding direction to designers.
• Fast, accurate, careful, literate.
Senior Creative Director
BMG Columbia House/BeMusic/BMG Direct
New York, NY
1990 - Nov 2006 (16 years 1 month)
Hired as freelance Pre-press Specialist; promoted sequentially to Production Artist, Designer, Associate Art Director, Art Director, Senior Art Director, Associate Creative Director, Creative Director.
Music catalogs, direct mail, forms design, misc. promotions, CD packaging. “i was hired to help set-up a pre-press department for a newly-digital design studio. many promotions later, i led a team of 15 art directors, designers and photo retouchers which created over 225 direct-to-consumer promotional music catalogs each year plus ancillary materials. i ensured that the team kept high design standards while creating catalogs that would meet sales and production goals. i mentored designers into art directors, and built a creative team based on key values of teamwork, creative excellence, organization and energetic support of marketing goals. Together we repeatedly met challenges of technology and marketplace.”
Freelance Graphic Design
1990 - 1994 (4 years)
Direct mail, editorial/publication design, event promotion, CD & video packaging for clients including
In The Life Television, Identity House, SAGE, etc. While I have occasionally taken on freelance projects since this period, I set aside the development of my own potential business when my career at BMG Direct began to develop in earnest.
“The latest technology of 1993, iTl’s ‘The Funny Tape’ was a ground-breaking, top-selling lGBT VHS title; i designed the box, along with their monthly glossy digest magazine. I also got to work with a design created by the great Milt Glaser while creating promotions for a Brooklyn Beer Festival."
Line & Tone Typografix Corp. and Forest Graphic Arts
New York, NY
1985 - 1990 (5 years)
Phototypesetter for type shops serving mostly advertising agencies. At Forest Graphic Arts I was the lead typesetter on the evening shift, with lots of client contact and supervision of freelancers, proofreaders, etc.
“i learned the craft of typography and basic advertising design in transitional technology from old-school masters.”
Phototypesetter & Paste-up Artist
Modernismo Publications and Daniels Graphics
New York, NY
1981 - 1985 (4 years)
Phototypesetting and paste-up, magazine and newspaper editorial.
“i learned the basics of editorial layout working in non- traditional media. The technology has evolved remarkably over time but what i learned back then gave me a solid foundation in graphic production.”