Ivan Markos

Traffic and syndicate product content for the NHSc brands(BOOST, CBE, Compleat, ect.) eCommerce Product Catalog across retailers via direct API, template exports, and retailer content portals.Store, update and syndicated through PIMs (Salsify & Syndigo). Work with Customer, Brand and Content Studio teams to manage launch of new items on retailer channels. Support PDP projects, including innovation, content optimizations, revamps, brand store pages and enhanced (A+) content. Maintain eCommerce content process guidelines, staying up to date with retailer requirements and best practices.

Digital Asset Management & Workflow (DAM Non-Packaging & Generic Workflow Review/Routing): (ESKO) ContentHub
Route, track and update collateral/digital content for(Medical, Legal & Regulatory) review, optimize workflows, govern SOPs, train and assist new/current users (internal and external), manage user access and roles/responsibilities ensuring all have proper access based on permission and qualifications. Manage and work with various internal stackholders (Creative Services, Digital, Sales, Marketing, Regulatory, Legal, Medical Affairs, Master Data, Tech Packaging, etc.) and external teams (Marketing Agencies, Promotional Agencies, Vendors, etc.) supplying uploads, metadata and all non-packaging content within the NHSc digital asset lifecycle including maintenance of asset expiration (URDs) and digital archiving.

Product Information Management (PIM) Platform: Superuser/Admin for Cerebro (In-House Designed NHSc PIM)
Serve as Single Point of Contact (SPOC) for Product Information Management Platforms (Cerebro and API Salsify). Supervise platform-based approval process for changes in product information. Coordinate various cross-functional teams (Medical, Legal, Regulatory, Sales & Master Data) to ensure data integrity. Collaborate with web development agency to make required changes for continuous enhancement of the PIM platform.

Curated, archived and coordinated all assets (packaging, photography, released mechanicals, agency files...) and asset requests at the J&J Promotions Design Center and with outside vendors, accounts and design agencies. Maintained consistent taxonomy, organization and quality control over assets. Implemented digital asset management (DAM) software, assetSERV and its predecessor, ZONZA. Prepared assets and metadata for ingest through assetSERV for J&J North American or Global availability. Served as backup Traffic Coordinator. Provided design solutions and digital photography. Brands: Johnson’s, Rhinocort, Zyrtec, Listerine, Motrin, Benadryl, Tylenol...