Inna Davidson

• Creating graphic elements, page layouts, landing pages, emails, web banners in the ecommerce digital market space
• Maintaining and improving the usability and perceived value of the company’s core application in an effort to provide an engaging and effective user experience.
• Lead monthly meetings with software engineer to further develop and upgrade core company application.
• Direct communication with 30+ clients and managing their expectations on a day-to-day basis.
• Successfully determine errors and resolve the issues, where changes and improvement has to be made in order for it to be more effective and functional for evolving business needs of the company.
• Ensure that company guidelines and standards are followed across all marketing vehicles.
• Developing user manuals and guidelines of corporate imaging department workflows.
• Extensive and innovative experience in diverse Photoshop manipulations of product retouching: furniture, food, office products, human skin, portraits, boxes. Creatively combining images, building shadows, reflections, masking various surfaces of products or portraits, adding or removing background.
KEY ACCOMPLISHMENTS:
• Successfully create graphics and visual images for all aspects of corporate advertising and marketing.
• Developing and facilitating training for clients, freelancers and additional recourses.
• Dual role to manage client’s expectations and turning around 200+ image a day for Staples image database.
• Improve turnaround of images by 40%, by prioritizing and managing multiple projects effectively.
• Successfully deliver guidance on styling products, directed photo shoots and recommended better solutions for after shoot photo retouching to achieve 30% faster turnaround.

* Creatively photographed and digitally photo retouched jewelry. * Execution of design ideas from start to finish. Designed and developed a wholesale jewelry company catalogs. * Created postcards, promotions, paper ads, labels, fliers and presentations using Photoshop, InDesign, Illustrator and PowerPoint. Key Accomplishments: * Established and generated the artwork process, facilitated transition from design phase to production phase.

* Productively concept and designed compelling web pages, online banner ads, navigations, graphics, weekly promotions, e-letters, landing pages, illustrations and banners for consumer focused fashion apparel e-commerce site * Expertise in utilizing standard software packages for designing web sites Key Accomplishments: * Created graphics, icons and illustrations and renovated and updated the website. * Designed promotions and banners using Dreamweaver, Photoshop and Adobe Image Ready.

* Designed merchandise fashion company catalog, direct mail, collateral materials, newsletters, gift certificates, color and b/w promotions using Photoshop, Illustrator and QXPress. Key Accomplishments: * Productively developed layouts, set type, color corrected and retouched images.