Aug 2020 - Present (1 year 2 months)
Small, soy candle company, created out of a passion project, with goals of being as sustainable and eco-friendly as possible, and giving 5% of sales to organizations who help protect the planet. Researched and completed market and competitive analyses. Developed overall brand name and identity, including the logo, packaging and labeling for the product.
Hand pour all candles using 100% soy wax, as well as label and lid candles. Photograph and edit product photos. Write and edit copy, and create graphics and imagery, for the website, social media, email marketing, local search listings, PPC, SEO and other digital and traditional marketing channels. Regularly maintain and update the online store, and process, package and ship orders domestic and international. Maintain up to date information on costs, revenue, materials, etc. Research ideas for partnerships, wholesale and other growth opportunities.
Digital Marketing Manager
Aug 2018 - Mar 2020 (1 year 7 months)
8/19 - 3/20: Worked cross-department to create case studies, customer and prospect webinars and email campaigns. Maintained branding and messaging across website, social media, digital campaigns and marketing collateral. Lead coordination of trade shows and marketing-related events with partners and vendors; designed booth and event collateral. Tracked leads in CRM database, assigned leads to regional sales manager, ensured leads were followed up + created funnel reports. Reported results of marketing programs, and monitored the marketing budget.
08/18 - 08/19: Led the overhaul of RIZE website and updated with new content to improve the digital experience. Implemented modern branding guidelines for all marketing collateral. Maintained partner portal with marketing and sales tools to empower VARs. Created and optimized PPC and social media campaigns through LinkedIn and Google Ads, as well as optimized site SEO to assist in lead generation. Designed graphics for trade shows + other marketing-related events.
Mar 2017 - Aug 2018 (1 year 5 months)
Maintained company site, updated with new blogs, landing pages, photography, new products and other content. Implemented strategies including drip campaigns, social media marketing and PPC advertising. Updated marketing collateral, developed new outreach opportunities, and coordinated trade show presence. Managed leads in CRM, assigned to sales and created funnel reports. Reported the results of marketing campaigns and monitored the marketing budget.
Marketing Assistant + Graphic Designer
Apr 2013 - Feb 2017 (3 years 10 months)
Liaised with clients and agency throughout the lifecycle of design and marketing projects. Created and managed client social media accounts and online marketing campaigns, updated monthly newsletters, maintained and updated client websites, plus some SEO optimization. Designed logos, print and digital marketing materials + created designs for web and UI.
Assisted with lead generation programs.
Social Media Manager
Jul 2015 - Apr 2016 (9 months)
Conceptualized and created engaging social media content to grow the Yelling Mule brand, increase brand awareness and aided in positioning YM as a thought leader for design and marketing solutions.
Managed and provided the voice for local businesses via social media platforms, created original graphics and video content for web and social promotion, and fostered dialogue between client brands, their audiences and the community.