gLike
Grassroots Campaign Design
When the California Association to Stop the Spray approached me to develop a marketing campaign I found a plethora of meaningful messages that didn’t add up to anything compelling enough to let their cause be known. A pesticide was scheduled to be sprayed over communities and the public was unaware of the potential dangers.
They needed a message that conveyed a sense of urgency. Stop The Spray in large italicized lettering registered this message.
With a shoe string budget we needed to keep our printing costs to a minimum. One color printing would suffice. The black background created a sense of doom that felt imminent if it went on.
