Joseph Abbati

Founder and Creative Director of DQtrs (design quarters) - a studio that produces limited edition items for your living quarters. DQtrs.com Developed brand, digital marketing, website, and product lines. Helped other artists, designers, and art non-profits bring their work to the marketplace.

Instructor for courses in "Branded Entertainment" (A course that examines the relationship between branding, product placement, and the use of media in society) and "Entertainment and Fashion PR" (A course exploring the design of campaigns and planning strategies, incorporating the use of social media, to create and maintain favorable public images for individuals, businesses, and organizations engaged in entertainment, fashion, and music.)

Brand Design Director working to leverage the assets of the Walmart brand. Expanded the new brand identity throughout the business and guided .com assets. Partnered with agencies to bring correct brand direction in photography. Worked in developing "Company Store" design and branding of Home Office. Designed seasonal marketing programs and packaging for visual merchandising. Art direction for seasonal and licensed promotions such as holiday, summer, Valentines, etc.

Creative Director for Brand Marketing collateral for all JCPenney stores.
Directed creative strategy for a team of marketing managers, art directors, and designers for brand-right seasonal concepts, private label packaging, and visual merchandising.
Teamed with Creative Advertising, E-Commerce, Store Environment, Merchant Teams, and Trend on all visual campaigns to ensure a consistent message.
Established standardized guides to communicate the brand point of view across multi-platforms.

Directed creative for In-Store Experience marketing team for all of Mervyn’s stores. This team is comprised of In-Store Graphics, Packaging, Visual Merchandising and Innovations.
Managed the development of new private label brands and updates for soft and hard lines.
Directed and mentored a team of art directors, designers, visual stylists and outside agencies for seasonal concepts.
Teamed with Licensing, Print Creative, Promotions, Merchant Teams, Trend, and Special Events on all seasonal campaigns.
Set up an all-digital photographic platform to take team into the 21st century.