Jack Macaluso

I grew up drawing and building anything my mind could imagine. As I entered college, I began my studies in Mechanical Engineering and Archeology while attending the University of Central Florida. Archaeology exposed me to ancient artistic images and cave paintings that fascinated and captivated me. Their images transcend time and are relatable. They embody the human spirit. I, too, wanted to create imagery that would be respected and transcend time. I wanted to create imagery that would capture my passion for graphic design.

Following graduation, I worked my way up and learned everything I could about design, art direction, typography, illustration, communication, storytelling, observation and investigation. I traveled to far off lands to further my understanding and experimentation of design among foreign cultures. As time progressed, I expanded on my passions of building bold brands, acclaimed designs, products and marketing campaigns which has been instrumental in shaping many well know brands, including Office Depot, CBS Sportsline (now CBS Sports), Top Stop Music Company and many others that needed to project themselves to the outside world.

As I develop as a designer, I continuously pursue expertise in drawing and designing. While it’s important to understand design history and techniques, it’s equally important to get out of the studio and look around at the world in which we live. I strive to wrap the messages I see in our world into compelling stories to not only hold the attention of the audience, but also make the message presented more memorable through design so as not likely to be forgotten.

Where will design take me next?