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About
Game designer and systems driven creative leader with experience designing mechanics, play patterns, UX, AI behavior, and narrative across mobile, educational, and interactive games. I bring a strong background in cross functional collaboration, player centric design, and building pipelines that support rapid iteration and high quality gameplay.
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Education
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MBA Business AdministrationCalifornia State University Northridge2023 - 2026Management, Finance, Economics, Marketing, Data Science, Python, Excel, Simulation, Accounting, Business Law, I/O Psychology
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Bachelors of Science Industrial and Product DesignArizona State University1994 - 2001Iterative design process. Product Design. Interdisciplinary teamwork, Research design. Ethnograpy. Expertise in Illustrator Photoshop, Quark and Acrobat (Mac & PC). Sketching, Rendering, Drafting, Model Building.
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Interdisciplinary Studies Psychology & AnthropologyArizona State University1994 - 2001
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Experience
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Independent DeveloperLos Angeles, CAMay 2016 - Present (10 years 1 month)•Design and develop core game mechanics, levels, progression and reward systems
•UI/UX, flows, wireframes and models, aimed at communication and engagement
•Developed narrative structures, dialogue, and player driven storytelling.
•Developed logic and tuning for AI behavior
•Implemented AI Assisted Content Pipeline for rapid prototyping and iterations.
•Consulting for serious games fostering education and professional training goals -
Chief Production OffcierBlue Marble Game Co.Apr 2012 - May 2016 (4 years 1 month)•Designed UX, interaction, and data driven gameplay systems for health and training games.
•Collaborated with researchers and designers to achieve behavioral goals with game mechanics.
•Built complex pipelines supporting iterative design, prototyping, and open communication.
•Developed technical systems (HIPAA compliant data architecture, tracking, analytics) that informed gameplay tuning and player progression.
•Coached the professional development of team members -
Producer and North American Deployment CoordinatorGameloftSep 2004 - Nov 2011 (7 years 2 months)•Led new game creation projects collaborating with designers, artists, and engineers to define mechanics, play patterns, UX flows, and content
•Managed development teams of 5–20 across iOS, Android, and online titles, ensuring gameplay quality and enjoyable UI/UX engagement
•Served as world interactivity lead, shaping online features, live play systems, and player experience consistency across global markets.
•Analyzed and collaborated on global strategy for monetization (iOS, PC, Facebook, console) balancing revenue goals with player experience.
•Provided gameplay and UX approval for U.S. and LATAM publishing content.
•Oversaw a global production pipeline involving 1,000+ designers, artists, engineers, and QA across Mexico, Argentina, India, Vietnam, and China, ensuring consistent gameplay quality and on time delivery across tens of thousands of SKUs.
•Directed development of U.S. and Canadian OEM embedded content, partnering with business teams to deliver on gameplay, UX, and platform expectations. -
US/CA Deployment CoordinatorGameloftSep 2009 - Nov 2010 (1 year 2 months)• Coordinating All US & Canadian Development for Mobile (63,000 SKUs / YR)
• Managing Development across Studios in Mexico, Argentina, Vietnam and China
• Increased Revenues average of 26% YoY
• Facilitating Communication between Business and Production Teams
• Ensuring Business Objectives are Satisfied
• Optimizing Production Practices
• Determining Production Lists & Promotions
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Awards
List of Credits:
https://punchrunner.com/gameslist.html -
Affiliations
ASU, CSUN, IGDA
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@jacobblack, member since 2002
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