Jacob Cordova

Translated diverse subject matter into concrete designs for logos, promotional materials, and sales collateral.

KEY ACHIEVEMENTS:
• Worked with Opus Agency to complete production design job for Amazon Ignite Live 2022 facilitating print-ready deliverables for mural illustration, signage, wayfinding, swag, pins, and apparel.
• Designed logo for local landscaping company, Friendly Portland Landscaping, featuring hand-rendered type used throughout all communication vehicles including business website and work apparel.
• Conceived logo for local jewelry company, Cordova Jewelry, used throughout all communication vehicles including social media, website, business card, and signage.

Coordinated with MarCom team to produce original website content, strategic plans, annual reports, and email campaigns to inspire travel and provide relevant information for the Mid-Willamette Valley region.

KEY ACHIEVEMENTS:
• Worked to enhance the look and functionality of Travel Salem’s website through improvements in site navigation and the development of custom web pages contributing to an increase in direct and referral traffic by 25%.
• Developed a new system of revised e-newsletter templates showcasing a cleaner more streamlined layout to better convey the Travel Salem brand and style with the most up-to-date consumer and industry news.
• Launched Travel Salem’s Sports web pages to promote Salem as the Sports Capital of Oregon showcasing a variety of sporting events in the region.

Designed publications, print ads, and web ads for numerous businesses across the Willamette Valley area. Worked successfully with sales team to determine graphics and art direction for a variety of clients.

KEY ACHIEVEMENTS:
• Completed special section, Our Life, providing art direction and design layout for the entire publication.
• Collaborated with design team to produce ads for special sections: Roots to Roofs Summer 2019, Best of Mac 2019, OurX 2019, and Yamhill Valley Visitor Guide 2019.
• Strengthened overall quality of production through improvements in design style and attention to specific print procedures for newsprint.

Managed and coordinated design production from concept through completion. Collaborated with clients to establish vision, conceive designs, and complete deliverables within project deadlines and requirements.

KEY ACHIEVEMENTS:
• Created two introduction panels with illustrated map and eleven garden signs for Rogerson Clematis Garden, used to educate the public about a unique variety of clematis flowers in the garden.
• Effectively managed project initiatives for a broad range of clients, consistently achieving on-time and in-budget completion of all deliverables.
• Established and maintained exceptional professional rapport with designers, vendors, and key clients.

Created new design themes for diverse client base of Portland-based marketing and advertising firm.

KEY ACHIEVEMENTS:
• Developed digital storyboards for short animated explainer videos, collaborating with fellow designers, writers, and animators to develop unique characters and background art.
• Worked with web developers to create responsive websites and landing pages for a variety of businesses.
• Presented preliminary ideas for concept discussions and reviews with clients via pencil sketches, moodboards, and comps.