Jacqui McCabe

Continually drive innovation by designing on-trend product solutions to optimize mass retailers' assortments in the seasonal, tabletop, bath, and storage & org categories.

Identified and designed into new opportunities leading to expansion in current categories and new departments at major retailers.

Research and forecast market trends, materials, techniques and color. Identify key components of usable info to create usable, differentiated design.

Direct designers and factories in Minneapolis and Asia in the development process from concept to manufacturing in order to produce quality product for mass retail.

Design packaging, POG layouts, graphic icons and print & pattern. Develop print-based materials to showcase brand identify, strategies and current innovations, aligning with client and customer needs.

Created persuasive presentations and other sales materials for a variety of regional, national and international clients.

Developed visual promotional concepts by directing photo shoots, creating conceptual renderings and image correction & manipulation.

Spearheaded ideation and brainstorming sessions leading to multiple successful partnerships, including an international campaign between Nokia and Giant Screen Films that led Nokia to win an environmental recognition award.

Assisted in the development and creation of all departmental publications, including posters, flyers, annual reports, and other collateral.

Communicated with journalists, story editors and photographers to design illustrations, charts, maps, infographics and other graphics to accompany newspaper articles.