SwipeClock, a producer of independent business HR and payroll process solutions, with multiple distributors and customer retailers, needed full convention design, concept, branding, and marketing communications for their 2011 national convention.
Wanting to capture a small-town 'farm' feel with a light, comical, and fun feel, SwipeClock desired an animated appearance with a lighthearted flair for more of a fun approach to a tech-heavy product and service offering.
Design was created starting with a basic frame for each of the four main farm 'characters' and expanded upon through independent artistic design, and varied over into all additional mar comm elements such as newsletters, event materials, advertising promotions, event highlights, etc. Independent news and media pieces were created each day of the event as stand-alone 'daily news' style pieces giving the select audience a very personalized and casual feel.
